launches ‘mydeco Kitchenshop’, new marketplace ecommerce platform powered by Ixtens

New product bundling capability enables UK's largest home website to offer product packages at significant discounts.
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Oct. 8, 2010 - PRLog -- London (UK) October 6th, 2010 - today announced the launch of the new ‘mydeco Kitchenshop’ – a new selection of kitchenware and accessories hand-picked by mydeco editors for design and value, which will be sold directly through the mydeco online basket. The Kitchenshop is a new venture for the UK’s largest furniture and home design website, expanding the range of items purchased directly through mydeco’s basket, and enabling the website to offer heavily discounted product ‘bundles’.

The first manufacturer to work with mydeco to offer product ‘bundles’ is Sabichi, whose kitchenware and accessories have been packaged into ‘back to Uni’ kitchenware bundles for students, providing all the essentials to equip a student kitchen at three price points (Basic, Premium and Deluxe).  Ranging from £52.50 for 14 kitchen basics to £142.50 for 19 deluxe items, the bundled packages represent savings of between 21% and 28% over the total cost of buying each item separately.

Nicole Vanderbilt, CEO comments “We’re delighted to be partnering with Sabichi to offer this exciting new range of product bundles, because we know that a huge part of why people shop online is convenience and value for money. These bundles make it possible to buy everything you need to equip a kitchen with one click – at a fantastic discount.”

The new mydeco Kitchenshop marketplace ( is powered by Ixtens, a leader in marketplace platform technology, and includes ten manufacturers representing over 2,500 products. Nicole adds “Launching a marketplace on cements our position as the best place to find the right item for your home, from the best possible range of retailers and manufacturers. In addition to our 1,500+ retailers, the Ixtens marketplace platform allows us to help our customers discover products from new brands and buy from multiple retailers in the same basket.”

Sabichi New Product Development Manager Emma Perruzza adds “The bundles we’ve put together with are ideal for students. Each and every item has been road-tested, so we’re confident that each package offers unbeatable value for money -something which is bound to be uppermost in student’s minds as they go back to Uni this month.” plans to release a number of new product bundles over the coming months, focusing on kids baking accessories for the October half term, followed by entertaining bundles of glasses and barware for the Christmas season.

mydeco also plans to make it possible for shoppers to create their own bundles, combining items from different manufacturers into a ‘bundle’ to receive a discounted price at the checkout.

The full list of manufacturers in mydeco Kitchenshop at launch includes;
The Cocktail Store
Coco and Bo
Buckingham Healthcare
Corkscrew Co
Charles Gallen Irish
Eternity Tableware

Note to editors: please note that mydeco is all one word, all lowercase (mydeco not MyDeco).

For high-res images, exclusive comment from or more information please contact:
Jo Casley, / 0203 384 1371 or email

mydeco was founded by the management team behind, one of Europe's most successful ever online businesses. brings together more than three million homeware products from over 1,500 UK retailers.  From high-end to high street, mass market to niche, enables consumers to find what they are looking for, for their home, without having to trawling the high street.  

Key website features include:
Shopping:  Search the UK's most comprehensive database of over three million home products by price, discount, colour or dimension. Over 1,500 retailers in one easy-to-search online website.

3D room planner:  View over 200,000 3D rooms and build a virtual model of your room using an easy-to-use tool, and choose from over 75,000 3D pieces of furniture, wallpaper, paints and flooring to visualize how your room will look.

Community:  Share creative ideas, ask questions and get expert advice from over 150,000 members simply by registering on

Moodboards: Make a quick, easy virtual moodboard by selecting any items from our database of 3 million products, or upload your own photos. Moodboards are a great tool to help you visualize how items will look together in your room.

mydeco boutique:  Our home for hand-picked, original design. We’ve selected over 200 British designers you won’t find on the high street, and brought them together into a boutique of unique, quirky designs – from tea towels to tables, you’ll find something to fall in love with.

About Sabichi

Sabichi Homewares Ltd ( is one of the leading UK retail brand in homewares, established in 1994, supplying many of the major high street chain stores, catalogue and mail order companies, in addition to several hundred independent stores and individuals throughout the UK and Ireland.
Sabichi’s comprehensive product range includes kitchenware, dining ware and glassware, domestic electricals, bath ware, laundry accessories, kitchen textiles and bedding.

About Ixtens

Based in New York City, Ixtens ( powers marketplaces for online retailers and media companies, and helps drop-shippers, suppliers and merchants work in multichannel ecommerce.  Ixtens provides a SaaS-based platform that enables merchants to syndicate their products out to multiple marketplaces or to sell third-party inventory by powering their own marketplaces.

# # # is the UK’s biggest online home store, launched in 2008 by Brent Hoberman founder of The website combines the widest range of furniture and homewares from over 1,500 UK retailers with proprietary 3D room planning tools, expert advice and an engaged community of over 150,000 registered members making it the definitive online destination for anyone shopping for furniture or home accessories.
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Tags:E-commerce, Marketplace, Kitchen
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