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Cristiano Ronaldo in new Nike 2010 World Cup ad
Nike has launched its first “Write the Future” World Cup advert online, on Friday, one day ahead of its live television debut during the Champions League final on Saturday.
By: Gil Santos
The ad which is catching fire on the web, was filmed by Alejandro Inarritu, the Mexican director of films like 21 Grams and Babel, heralding the beginning of Nike’s global marketing campaign, three weeks ahead of the 2010 World Cup, which starts in South Africa next June 11.
Some are calling it Nike’s best ad ever. It’s certainly got something for everyone. Even people who are not fans will find it exciting and entertaining. For die hard fans, they are presented with some of the best filmed, soccer moves ever.
The campaign by Nike, has as its motto “Write your future” and captures the moments in which a country may explode with joy, while another plunges into disappointment in a matter of a second, with a play. One such play shows Cristiano Ronaldo of Portugal, opening a stadium with his own name, before taking a last-minute free-kick.
The duels between Drogba and Cannavaro, followed by Rooney and Ribery are just superb, while Ronaldinho’s fabulous football skills are a joy to watch and will be sorely missed, as he will not be part of the Brazilian squad in the World Cup in South Africa.
The new three minute long commercial for their ‘Write the Future’ campaign features the instrumental rock song called ‘Hocus Pocus’ by the Dutch band “Focus”. This song is part the rock band’s album “Moving Waves” launched back in 1971 and famous for its unique blend of hard rock and, interestingly enough… yodeling.
Nike vice president of global football marketing, Davide Grasso said: “This epic campaign really captures the scale, emotion and impact that one single moment in a football game can have on a player, fan or nation”.
Video of the new Nike ad as well as recent news and info about Cristiano Ronaldo Portugal can be found at: http://www.cristianoronaldoportugal.com
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This website was made to bring you news and information about Cristiano Ronaldo, the Portugal captain and Real Madrid football star, the Spanish League Championship games as well as the 2010 World Cup where he will be playing from 11 June and hopefully till 11 July 2010.