Three San Diego Based Women Make Waves with Strap Cushion Invention

May 13, 2010 - PRLog -- SAN DIEGO, May 12, 2010 – Debuting in Las Vegas at the MAGIC retail tradeshow in August 2009, Nushon proves to be the best invention made available to women. Their first patent, a soft silicone cushioning device, is simply applied under the neck or shoulder straps to allow for a more comfortable and uplifting experience that lasts all day. Nushon (new-shon), standing for neck cushion, was first intended for bikini tops, but developed itself into a realm of apparel: swimwear, active wear, evening wear, intimate apparel, and soon a men’s line.

“The simple application of a silicone tube onto my bikini strap alleviates my headaches and rashes on my neck,” explains Sharon Stone, SVP of Operations. “Having a large chest, these are the normal problems when I wear swimwear or halter top’s. When we invented this product over a year ago, we never knew the product could do more than just relieve pressure. Now we create comfort and can wear them in fun colors too.”

Nushon is available in over 11 colors. The cushion is a small silicone tube that slips over your already tied or connected strap. A middle hole was placed in the tube to eliminate the misplacement of the cushion on your strap. Nushon was created to eliminate skin irritation, not fade in color, and all silicone products are manufactured in the United States of America. The tubing is hygienic and latex-free.

Each Nushon is placed within a stylish casing, containing pockets for pens, zip compartment for cash, and clear pouch for make-up. Wholesale and online consumer purchases are available. Nushon debuted in Lion’s Lair, a retail shop located in the Florida Keys. Lion’s Lair retails ladies swimwear and intimate apparel for all sizes. For the consumer, online purchases are available. Free shipping is offered to all clients regardless of the purchase amount.

Products are being sold out of retail stores nationwide. For more information, visit http://www.nushon.com.

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About Nushon: Rich in color, demanding in appearance, and envious in comfort, Nushon continues to create a "world of comfort" for individuals worldwide. As a woman-owned business located in San Diego, Nushon developed strap cushions to relieve the discomfort articles of clothing place on the human body. Our first line of strap cushions were established for ladies bikini's and halter top's.

Nushon does not set limits to the color or the gender relations of their products. Each piece is intended for one main purpose: to provide comfort, relaxation, and a pain-free pleasure to the consumer. For more information, please visit www.Nushon.com.