Keep Your Customers Close.....But Your Competitors Closer

April 22, 2010 - PRLog -- AIM Strategic Management Ltd, a  specialist provider of Competitive Intelligence Solutions based in the Midlands, U.K.  are launching a the first of series of regional workshops introducing organisations to Competitive Intelligence, the 1st of which will be held in central Birmingham on Wednesday 9 June.
Using information to beat your competitors

Competitive Intelligence is becoming more accepted as a mainstream business discipline – it’s a process that involves gathering and analysing market and competitor information and converting it into actionable intelligence to stay ahead of your competitors, this is particularly important in the current, tough economic climate.  

AIM Strategic Management have helped organisations globally – Portugal, Spain, Germany, Sweden, Switzerland, Holland, North America, even Mexico and South Africa……. but not in the UK!  Companies in the UK  -  may be because of a lack of understanding - seem to have fallen behind in embracing Competitive Intelligence.

To increase the awareness and understanding of the benefits of CI,  AIM Strategic Management are providing a series of specialist workshops. These are presented by industry experts, who have been there and done it!  

The speakers are Graeme Dixon (whose background includes gathering and analysing Military Intelligence), Andrew Cosgrove who set up Competitive Intelligence initiatives for Mars and Company and McKinsey in Europe, Asia and the US and has 14 years experience of improving senior level decision making,  and Dionysia Patrinou who is a competitive intelligence professional specialising in strategic, operational and tactical intelligence in Pharmaceutical and Technology sectors amongst others.

Andrew Busby, Chief Technology Officer of AIM Strategic Management says “It hardly needs me to explain that in these challenging economic times that winning more business and beating the competition is more important than ever. AIM believe that undertaking, even limited, Competitive Intelligence can result in real benefits and help safeguard a company’s future”
When: Wednesday June 9 2010 from 9.30 am – 4.00pm

Where:  HSBC Conference Suite, 12 Calthorpe Road, Birmingham, B15 1QZ

Admission: The workshop is open to all companies of all sizes in all industries who want to learn how to analyse and get ahead of their competitors.

Registration:  Contact Lavinia Pavis at Sapphire Events (the workshop organiser) on
01159 215648 or book on-line at http://www.aimstrategic.com


Media contact

Kevan Williams
AIM Strategic Management Limited
The Management Center
20 Northleach
Redditch
B98 8RA

Tel: 0121 314 5871
e-mail: kevan.williams@aimstrategic.com

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About AIM Startegic Management Limited: AIM Strategic Management Limited were formed in 2006 to help organisations be more competitive. Our software and services can help any organisation quickly produce up-to-date useful information, news and reports to help increase sales, improve marketing and close more deals. AIM have helped companies - of all sizes, in many industries – in Portugal, Spain, Holland, Denmark, Souh Africa, North America, Mexico, Austria, Germany and many more countries.