Blockdot Founder Speaks at AIGA Event

April 12, 2010 - PRLog -- The American Institute of Graphic Arts presents Intruder Alert! — a conversation with Blockdot’s Dan Ferguson about the creative process used to successfully help high-profile brands integrate their campaigns into the gaming space.

This event, held on Tuesday, April 13, at the Clampitt Creative Center in Dallas, begins at 6:30pm. To purchase tickets and learn more information, visit the event’s website http://dallas.aiga.org/events/2010/04/43385129.

Besides addressing Blockdot’s work in the online gaming space, Dan will speak about his company’s success in building applications for Apple’s iPhone and the newly released iPad — the revolutionary tablet computer that sold 300,000 units on its first day in stores (http://www.blockdot.com/iPad/chicktionary.aspx).

Over the past decade, big brands have invaded the gaming space. Many of these companies will surprise you. From heartburn medicine to banks to airlines, a broad range of brands are now part of the online gaming scene.  

Dan is one of the founders of Blockdot, a world-renowned and award-winning studio specializing in Interactive Entertainment and Advergaming technologies. Dan has been involved with agency art direction and award-winning interactive design for over two decades. His strong business acumen in the areas of design and interactive marketing has led to the establishment of three successful, nationally recognized new media companies.

Dan is considered by many to be one of the forefathers of Advergaming having co-produced the internationally recognized game Elf Bowling in 1999, which according to USA Today, "one of the best viral marketing success stories of the year".

Since then he has helped create over 800 games for a broad-range of leading brand name companies, including American Airlines, AT&T, Baskin-Robbins, Kraft, LEGO, Microsoft, Motorola, M&Ms Brand, Nokia, Post Cereal, Unilever, Universal Pictures and Verizon.

Dan has won numerous awards for his work, including Brandweek Magazine's Marketer of the Next Generation Award, Entrepreneur Magazine's Top 100 Business, several Ad-Tech awards and Adweek's Buzz Award. He speaks at numerous marketing and gaming conferences every year. He also has the prestigious honor of having a Jedi named after him, Dando Urguson.


About Blockdot and Kewlbox.com
Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames.  Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, General Motors, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames. More information on Advergaming can be found at www.blockdot.com.

Twitter - http://twitter.com/Blockdot
Facebook - http://www.facebook.com/Blockdot
YouTube channel - http://www.youtube.com/user/blockdotgames

# # #

Blockdot is a world-renowned and award-winning studio specializing in Interactive Entertainment and Advergaming technologies. Since 2001, Blockdot has built hundreds of entertaining experiences and online promotional strategies.