Cellflare™ Wins CMDC Media CEO Dragons’ Den Competition

April 9, 2010 - PRLog -- The CMDC (Canadian Media Directors’ Council) invited media entrepreneurs who have an exciting new concept to present the idea live to a panel of industry professionals and an audience of 700 media delegates at the CMDC’s annual conference on April 8 at the Metro Toronto Convention. These media ideas have to stand out from competitors; demonstrate a clear client benefit and they must be executable.

The competition was moderated by Dianne Buckner, the host of Dragons' Den on CBC Television. The “Dragons” where Ted Boyd, President, 58ninety Inc., Judy Davey, VP Marketing Assets, Molson Coors, Sara Hill, President, M2Universal, Lauren Richards, CEO Canada SMV Group. Seven Companies competed, Marble Media, Sanitizements, Cellflare, ABCON Media, Volt Media, Turning Point – Impakt productions and The Media Merchants.

The winning presentation was delivered by Cellflare spokesperson Kelvin Edmondson.  Mr. Edmondson’s presentation focused on the Cellflare location based Mobile Proximity Marketing feature which will push opt-in content to a Cellflare user when they are within a predesignated distance of a location. The content includes a coupon, voucher, menu or many other options. The Notification can include real time information from the location, which results in a more rewarding experience for the User. The upcoming release of a branded version of the Cellflare application will was also presented, and how businesses big or small can use this to their advantage.  

Cellflare is a free Mobile Device Application. Version 3.1 is available now for the Blackberry, iPhone and Palm featuring Friends on the Map and IM with Cellflare Messenger. Coming soon for the Android and Java/Symbian devices.

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Toronto, Ontario-Canadian Location-based service company Cellflare combines expertise and creativity with innovations in mobile technology. Available from the Blackberry App World and the Apple iTunes Store. For more information http://www.cellflare.com