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Domino’s Pizza Canada Launches Mobile Application for Android and Palm Devices
Domino’s Pizza Canada debuts Mobile Application Regional Market Test in Southern Ontario
By: Bruce Bradley
Each Domino's Pizza mobile application download will receive exclusive offer of $4.00 off a large pizza as a thank you, when purchased at regular menu price. The offers are valid at participating Ontario locations only and not valid with any other offer. The Regional Market Test is in Southern Ontario, bounded by Mississauga, St. Catherines and Kitchener.
“Mobile is a rapidly growing segment of our business, one that we expect to grow for years to come,” says John Popkey National Director of Marketing for Canada. “A major growth agent for our company over the last year has been online ordering in the digital space. Our mobile ecommerce website will be released in Q4 with the help of our parent company in the U.S. this will increase conversion as our customers have been requesting this convenience with our launch of email coupon offers in Q4 of 2009.” Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in Canada, the United States and international markets. Domino's Pizza's Vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world. Domino’
Cellflare Inc. the mobile application developer recently announced its ability to deliver custom Mobile application development including the latest in geo-locating features. The Domino's Pizza mobile application is the first in a series of applications coming to market. The custom development includes the location based Mobile Proximity Marketing feature which will push opt-in content to a Custom App user when they are within a predesignated distance of a location. The content includes a coupon, voucher, menu or many other options. The Notification can include real time information from the location, which results in a more rewarding experience for the User. The upcoming release of the custom version of the Cellflare application also contains a GPS-enabled enhanced store locator to help drive sales and customer satisfaction. Utilizing these tools within the mobile experience will help with the goal of improving acquisition, conversion and retention rates.
The Domino's Pizza app is a free Mobile Device Application. The application uses your mobile devices GPS system to locate you and show you the nearest Domino’s Pizza location. Coming soon for Blackberry and iPhone devices.
About Cellflare Inc.
With headquarters in Toronto, Ontario Canada, Location-based Service Company Cellflare combines expertise and creativity with innovations in mobile technology. For more information or to inquire about Proximity Marketing - visit http://www.cellflare.com and follow us on Twitter @cellflarenews
About Domino’s Pizza Canada
Domino’s Pizza of Canada Ltd. manages and/or operates 328 Domino’s Pizza Stores across Canada in every Province, along with Yukon and Northwest Territory. Domino’
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Toronto, Ontario-Canadian Location-based service company Cellflare combines expertise and creativity with innovations in mobile technology. Available from the Blackberry App World and the Apple iTunes Store. For more information http://www.cellflare.com