Pop Laval Foundation Launches Text Message Fundraising Campaign

April 7, 2010 - PRLog -- Fresno, CA – Supporting the restoration of Pop Laval’s irreplaceable glass and nitro-cellulose negatives is as easy as sending a text message.  The Pop Laval Foundation has launched a Premium SMS Text Message campaign that allows people to make a $10 donation through their mobile phone by texting the word POP to 85944.  

The Text To Give campaign coincides with the restoration project of the Pop Laval Foundation’s oldest negatives from the early 1900’s.  “We have about 10,000 at-risk negatives that will be lost forever if we don’t raise the funds to restore them this year. The Foundation really needs everyone to help us preserve this priceless Valley treasure so they can be enjoyed by the generations yet to come. Pop was a man before his time in many ways and he would have loved that we were using the most modern technology to save and share his archive as the images begin to turn 100,” said Elizabeth Laval, Director & Curator of the Pop Laval Foundation.

To make a $10 donation people text the word POP to 85944 from their mobile phone.  An auto-response will prompt the user to reply YES to complete the transaction.  The $10 donation is then added to the person’s mobile phone bill and The Pop Laval Foundation will use these funds to rescue the most endangered photographs first.

“This is the newest way to fundraise and it’s a perfect complement to the Foundation.  Pop was a man of the people and now anyone can contribute to the restoration project by sending a text message,” said Laval.  

The campaign is managed by McCormick Mobile Media a Fresno-based company that provides mobile marketing solutions for businesses.  “Every nonprofit is facing a serious lack of funding, especially in the Central Valley where there is a limited number of corporate donors,” said Eric McCormick, President, McCormick Mobile Media. “This technology allows nonprofits to broaden their scope and fundraise in a whole new way. There are more than 800,000 mobile devices capable of text messaging in Fresno County.  If 1% made a donation today we would raise $80,000,” said McCormick.  The mobile platform also includes a Text A Donate component allowing people to give any amount with a person calling back to complete the transaction, live polling software for events, and an iPhone application.

To participate in a mobile giving campaign a nonprofit must be approved by the Mobile Giving Foundation (http://mobilegiving.org).  The Mobile Giving Foundation facilitates the carrier-compliant administration of the campaign, insuring transparent and accurate remittance of all funds collected by the carriers.

The Pop Laval Foundation, a non-profit 501(c)3 organization, is dedicated to the rescue and restoration of the 100,000 images, moving pictures and aerial footage that comprise the Pop Laval Photographic & Film Archive.  For more information http://poplavalfoundation.org.

McCormick Mobile Media provides mobile marketing solutions for businesses including SMS text messaging, mobile coupons, mobile alert systems, mobile web design, Text to Win and Text to Vote software.  McCormick has 16 years experience in advertising and media.  For more info: http://www.mccormickmobilemedia.com.

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McCormick Mobile Media provides mobile web site and SMS Text Messaging strategies for businesses including mobile web design, SMS custom code, text to win and text to vote software, text lead generation software, mobile coupons and micro sites.