U.S. Solar Market Research: How to Leverage Publicly-Available Data to Make the Right Decisions

March 31, 2010 - PRLog -- In today’s competitive and highly dynamic solar industry environment, finding and using accurate market data is essential to making informed decisions. Because the industry is immature, information sources are widely dispersed and vary in quality and content.

Learn how to use publicly-available market data and information to gain insight into United States renewable energy markets and improve your strategy, business development, marketing and sales decisions.

About the Presenters:

Larry Sherwood is widely known as the author of the authoritative annual report, U.S. Solar Market Trends published by the Interstate Renewable Energy Council (IREC), which is used for U.S. Department of Energy and International Energy Agency reports on U.S. solar installations. Mr. Sherwood has nearly 30 years of experience in renewable energy, currently as president of Sherwood Associates. His public roles include serving as Project Administrator for the Solar America Board for Codes and Standards, Executive Director of the Small Wind Certification Council, and Editor of the IREC Small Wind Newsletter. Previously, Mr. Sherwood served as Executive Director of the American Solar Energy Society where he launched new programs. A graduate of Dartmouth University, Mr. Sherwood is a frequent conference speaker and has been widely quoted in the press, including in The New York Times.


Jon Guice is the Managing Director of Research at AltaTerra Research, where he performs and oversees market research projects ranging from one-day "quick hits” to multi-month, original research projects for large organizations. AltaTerra Research market research clients in renewable energy range from startups and government agencies to large, established players in the global market. Prior to AltaTerra, Dr. Guice had played leadership and strategy roles in a cleantech design engineering practice, an early-stage renewable energy company, a NASA R&D organization and a new product research program at Stanford University and the Royal Institute of Technology in Stockholm. Jon Guice earned a doctorate as a Regents Fellow in the first-ranked science and technology studies program and a master’s degree focused on qualitative and quantitative social science methods at the University of California, San Diego, and has spoken and published widely on global industry trends, research management and product innovation.

Who Should Attend:
Renewable energy executives
Business development professionals
Market intelligence and marketing managers
Product and brand managers
Anyone involved in market research

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Founded in 2007, AltaTerra Research is the first research firm dedicated to corporate sustainability and the commercial markets for clean technology solutions. AltaTerra provides reports, advisory services, and executive education.