The Facts Are There - We All Need To Embrace This Phenomenon

March 15, 2010 - PRLog -- More Australians are turning to Twitter to read and post tweets and follow companies, while Facebook remains the most popular social networking site, according to Nielsen’s Social Media Report 2010.

The report, which tracks internet users’ social media usage, revealed Twitter’s audience levels grew by more than 400% in 2009, with nearly a quarter (23%) of online Australians reading tweets in the past year, and 14% admitting to following companies via Twitter. The report also concluded that nearly two in five online Australians are now interacting with companies via social networking sites.

Melanie Ingrey, research director for Nielsen Online, said: “The opportunities for brands and companies to tap into the social media phenomenon are really just beginning to emerge and to date we’ve only seen the tip of the iceberg.

“Incredibly, nearly nine in ten Australian internet users (86%) are looking to their fellow internet users for opinions and information about products, services and brands, and Australians’ engagement with online word of mouth communication is going to increase in coming years as social media plays an increasingly important role in consumer decision making.” Meanwhile, Facebook was shown to be the dominant social media player last year, with 75% of Australian internet users reporting to have visited Facebook and 59% saying they have a Facebook profile. Australians spend an average of 8.19 hours on Facebook a month.

“For now, the battle of the social networking sites has clearly been won, and Facebook has proven its dom- inance by providing valuable and compelling content that has users spending more than eight hours a month on the site, ”said Ingrey. The report also revealed that over a quarter of social networkers (26%) used their mobile phones to access social media sites such as Facebook.

The seminar presented by Advanced Training Group, will explore new ways to connect with your customers, leading experts in the field of Corporate Branding and Social Networking will present exactly how your organisation can capitalise on this new phenomenon. It will offer insights into the marketing opportunities that now exist in Brand placement where Social Networking and Customer Relationship Management intersect.

http://www.atgroup.org/brochures/unlock_seminar%20bk_a.pdf

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