Neuromarketing - Understanding Consumer Emotions to Deliver a Better Customer Experience

March 15, 2010 - PRLog -- A customer’s experience is more than what happens during an interaction: It’s also how they perceive what happened, and how they feel about it.

Our London seminar will explore the emerging field of Neuromarketing and how emerging research techniques utlizing eye-tracking, bio-feedback, neuro-feedback, facial recognition, and emotional self-report are allowing marketers to assess people’s emotional responses to marketing campaigns and product design.

To register please visit - http://fhios-otoinsights-neurmarketing.eventbrite.com/

This FREE seminar will demonstrate how valuable insights can be gained from combining neurological readings at different levels (attention, engagement and emotional), with physiological readings (eye-tracking, facial expression recognition, galvanic skin response, heart rate monitoring) and in-depth interviews to provide a broader picture of user experience.

The Programme
   * Introduction to Neuromarketing
   * How Neuromarketing research is conducted
   * The commercial benefits of Neuromarketing
   * Live demonstration

The Benefits of Neuromarketing Techniques:
   * Provides the ability to gather feedback on emotional states or levels of arousal
   * Does not disturb the participant’s experience with the distraction of interviewing and burden of self report
   * Provides useful indicators towards consumers’ preferences for a particular brand or product

To attend to please visit - http://fhios-otoinsights-neurmarketing.eventbrite.com/

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International company with extensive experience with design, development + assessment of interactive applications. fhios have conducted over 300 customer experience research, IA design + usability projects in over 30 countries across all industry sectors.