Indianapolis Business Somersaults Life Archives Finds Success Focusing On Mommy Market

Hoosier native and entrepreneur, Kelli Dalton, has a new “beginning of life” focus providing moms with an easy, convenient and affordable way to preserve their child’s photos and memories.
By: Kelli Dalton, Somersaults, LLC
 
March 9, 2010 - PRLog -- INDIANAPOLIS, IND. – March 5, 2010 – In 2007 after losing her beloved mother to cancer, Kelli Dalton launched somersaults™ -your life full circle as a memory preservation venture that transformed stories and legacies for primarily aging loved ones and terminally-ill individuals into films, books and pieces of art that could be cherished forever.  

Dalton’s business came full-circle in 2009 when she created a new product line, somersaults™ Storybook Club. This club is designed to help change mothers’ good intent of creating baby books and photo books for their children into action.  This “beginning of life” focus has now positioned the company with an online, national club presence.  “As a mother, I had purchased countless scrapbook supplies I didn’t have time to use and had hundreds of pictures stuck on my hard-drive and camera that never got to print, and I assumed I was not alone,” said Dalton, founder and CEO.  After extensive research and focus groups, Dalton confirmed her theory and created a process and product line that would fill that need and bring peace of mind to mothers who want these treasures.

As most of somersaults™ products, Somersaults™ Storybook Club gives members customization options including desired color schemes, fonts and editing preferences. Once a member, somersaults™ sends a monthly email with selected customized questions related to each child’s age, development, holiday preferences, and season. The member provides responses to those questions as well as any monthly highlights. In addition, they can upload a maximum of 7 pictures each month to be included in the book. The member’s monthly pictures, captions, and responses are then entered and artistically designed by a somersaults™ designer in the storybook template they chose when they enrolled.  It takes members less than 10 minutes per month, and at the end of their 12 month membership, they receive an 8” x 8”, twenty-page, hard-bound storybook commemorating their child’s year of life. The annual membership fee is $99 per child and includes monthly email service, storybook design & development, and the 8” x 8” storybook.  In addition, there is a one-time family enrollment fee of $25 which then entitles members to other exclusive personalized products and offerings celebrating their children and family
 
Nancy Printz, Plainfield, Illinois storybook club member has this to say, “I love my storybook club membership!  It is by far, the easiest and the least time consuming method of creating beautiful and meaningful memory books for my children.  It takes away all of the "mom-guilt" that so many of us carry around.”

Somersaults™ philosophy ~ Preserving your life’s story is our life’s work!


To learn more about somersaults™ Life Archives™, visit the Web site at http://somersaultslifearchives.com.


More about somersaults™ Life Archives
From your child’s first day in this world until the day he or she graduates from high school, somersaults™ will begin preserving the most cherished moments of each year of your child’s life. We understand how priceless those photos and memories are to you and your family as well as the time it takes to develop albums and storybooks celebrating those moments. For many of us, finding the time to create these treasured storybooks is difficult no matter how great the intent may be. By joining our Storybook Club™, we can help you turn your good intent into action and ensure that customized, beautiful storybooks are created for you and your children year after year. Printing and publishing via Heritage Makers ™. For media inquiries, contact Kelli Dalton, CEO and Founder of somersaults™ at 317-727-2587 or kelli@somersaultslifearchives.com. For more information, contact somersaults™ Life Archives at (317) 750-3923, info@somersaultsoflife.com or http://somersaultslifearchives.com.

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Somersaults™ Life Archives is a life preservation company focusing on providing opportunities to preserve and celebrate those precious photos, memories and life stories in artfully, custom-designed products that can be relived for generations.
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Source:Kelli Dalton, Somersaults, LLC
Email:***@somersaultslifearchives.com Email Verified
Zip:46037
Tags:Mommy Market, Photo Books, Baby Books, Scrapbooking, Time-saver
Industry:Books, Lifestyle, Retail
Location:Fishers - Indiana - United States
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