Scribe Communications Partners With Groundwork San Diego to Illuminate Restoration Project

March 2, 2010 - PRLog -- Groundwork San Diego-Chollas Creek has hired local public relations company Scribe Communications to promote its education- and community-based Cactus Wren Restoration Project.

In partnership with Millennial Tech Middle School, the project aims to rehabilitate nearly 75 acres of cactus-wren friendly canyonland in Southeast San Diego, all while advancing conservation education. In addition, the project seeks to educate surrounding community members about ways in which they can directly and positively impact the environment.

“Because of the biodiversity-rich habitats in Southeast San Diego, and because of Millennial Tech Middle School’s ability to continually shape their pilot elective in conservation science, this project has a lot of potential,” said Leslie Reynolds, Groundwork San Diego- Chollas Creek board member. “We really want to maximize our exposure, and because Scribe has had success promoting community-based projects in Southeast San Diego, we know they are the right fit.”

In an effort to narrate the story of the Cactus Wren Restoration Project, Scribe Communications has integrated a social media plan, utilizing social media platforms including Twitter, Facebook and YouTube. In collaboration with Bryce Inman of Prescient Technologies, Scribe is also working to reinvigorate the Groundwork San Diego website, including the addition of a “Tweet this” feature and a student forum.

Because administrators recently developed the conservation science elective at MTM, they have been able to incorporate an online journaling feature, implemented by Scribe Communications and Prescient Technologies. Beyond contributing to the restoration process by propagating cactus and planting seed onsite, the MTM students are self-documenting their work.

In turn, Scribe Communications and Prescient Technologies have developed online forums for the students to document and share their self-generated media.

The promotion initiative, managed by Scribe Communications, has been employed to advance conservation education and connect the S.T.E.M. (Science, Technology, Engineering & Mathematics) magnet students to their work in the field, and through the use of technology.

Founded in 1986, Scribe Communications is a boutique media relations firm headquartered in the Golden Triangle.  With deep roots in San Diego, the Scribe team is comprised of former journalists and award winning writers.

For more information, visit http://www.ScribeCommunications.com

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Scribe Communications is a full-service public relations firm headquartered in San Diego's prestigious La Jolla Golden Triangle business hub.