A Website Serving An Under-served Market

March 1, 2010 - PRLog -- Manchester, CT.,  Mar 1, 2010, Womenxchange.com LLC announces the launch of its’ new website, Womenxchange.com (http://womenxchange.com ). The site contains relevant, compelling and empowering content for the under-served market of women ages 40 and over. Consisting of simple categories, such as “Just for Me, @ My Prime, Mom & Gram, Word of Mouth and more,” the site promises to deliver content that represents an extension of the target group everyday lives.   Its mission is to “encourage women to relish the fully lived life through purpose living.”  

According, to its General Manager, Isabel Diaz, “the womenxchange.com strategy doesn’t rely on guesswork and outdated stereotypes as to what women over 45 want, but its based on facts, research and feedback from the target group. The website uses a simple design and ease-of-use interface with engaging features such as, blogs and a lounge area which this group referred to as appealing and user friendly.  

In regards to the target group, Isabel explains that the site focuses on the psychographics of this market. “These are not women who are agonizing about getting old as the media continually portrays them to be (another stereotype).  They are women who accept their age, love the skin they are in, are at a point in their lives where they crave authenticity, have more time for “Me,” no time to lose and the freedom to pursue their passions. They are managing major milestones and zeroing in on the details that matter.   All these factors were taken into consideration to create the website which includes images reflective of the target group and offers content in a storytelling format that will engage and interest them more than any celebrity gossip.”

Because women are well-known for passing along information, the site contains a section dedicated to the exchange of resources named, “infoxchange.” Unlike search engines which contain a plethora of information, the listings of resources will be specific to the target market needs and will follow-up with ways which women have benefited from these resources. Women at this stage in their lives not only have more time, but are dedicated to civic activism focused on making the world a better place which is why the site has included a “Giving Back” page where women can unite in “just causes.”  

Advertisers can benefit because the site provides a cross-media marketing platform to promote their products and services. They minimize risk marketing by targeting campaigns to this  lucrative target group, can improve brand awareness and maximize sales of their products and services through content placement. They have the opportunity to establish a positive perception of their brand, services or products by aligning it with a “Just Cause” and create customized campaigns that extend beyond an online experience.

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About Womenxchange.com:

A website containing relevant, compelling and empowering content for women ages 40 and over living in the United States.
Products and Services:
• Expert advice on topics ranging from self, health, family, career, spirituality and more
• Employment opportunities
• Listing of events & resources
• Uniting women in “Just Causes” aimed at making a difference
Engaging features, such as:
• A lounge area & message boards where women can share and exchange comments
• Posting of stories, tips and suggestions submitted by visitors
• Recognition of women making a difference in society
• Women united in Philanthropy