The Mighty Toyota Has Fallen…

Jan. 28, 2010 - PRLog -- With 2.3 million Toyota and Lexus owners facing recalls on their vehicles, an immediate increase in sales for other manufacturers is anticipated.  Production and sales of the recalled vehicles will be suspended, leaving the opportunity for GM, Subaru, Hyundai, Ford and other manufacturers to offer added incentives to increase their sales.

GM announced incentives for Toyota and Lexus owners that will be available until the end of February - 1.  Consumers who lease a vehicle may waive three payments up to $1,000.  2.  0% Financing will be available for 60 months to qualified customers. 3. Cash buyers can receive an additional $1000 off their purchase.

Hyundai and Subaru are offering similar incentives to consumers as well. Some include showing a title of the recalled Toyota/Lexus and receiving $500 off a vehicle.

Marlena Bay Smith, CEO of AMP Marketing says, “We have dealerships nationwide calling us to help them target the current Toyota owners. With such a serious recall, our dealers are using direct mail marketing and title data to target Toyota and Lexus owners – to offer them a personal invitation to take advantage of the factory incentives.”  

Automotive direct mail marketing is an immediate way to target a specific audience. The effectiveness of the mailer depends on the message, the list and the timing of hitting the mailboxes.  Consumers have over 600 TV channels to watch, commercial-free radio, and newspaper circulation continues to decline.  According to Bay-Smith, the best return on investment for auto dealerships to reach a targeted audience is either with direct mail or through a web/internet based marketing campaign.  Everyone has a mailbox that needs to be checked on a regular basis…regardless of socio-economic status, neighborhood, cable choices, newspaper readership or credit status.

Title data is specific data targeted toward which person drives which make and model, based on warranty, insurance and consumer ‘opt in’ information, making Title Data the PERFECT way for all dealerships to target Toyota drivers looking for a new vehicle purchase.


CORPORATE INFORMATION: Automotive Marketing Promotions, LLC, 5150 Sunrise Blvd, C2, Fair Oaks, CA 95628, 916-967-2671  www.ampyourups.com  info@ampyourups.com