New Optrex 10.4 inch Panels with Natural Colour Matrix; Delivering Colour Fidelity

Jan. 25, 2010 - PRLog -- How important to a product is the image quality of its liquid-crystal display (LCD) screen? In the early days of flat-panel displays (FPDs), front of screen performance was not a major perceived value in most applications. In recent days, however, OEMs have come to realize that the screen is the face of their products and, indeed, the face of the company.

Increasingly, a more and more savvy user base is making its purchase decisions based on the quality of a product's screen. In automotive applications and elsewhere, manufacturers are learning that inferior displays result in lost sales, while superior displays provide true differentiation that customers have come to appreciate.
A new technology developed by Mitsubishi Electric, and now being incorporated into LCD screens from Optrex America Inc., provides unprecedented colour fidelity in FPDs. Dubbed NCM for Natural Colour Matrix, it consists of a patented colour transformation algorithm, implemented in hardware, that provides real-time, on-the-fly processing to precisely match the colours specified in a data source.

Alternative software-based colour management schemes, based on colour look-up tables and simple matrix mappings, have proven themselves unable to deliver the colour fidelity achievable by a true transformation calculation. The difference NCM brings to LCD applications is immediately apparent to the eye in the vivid colour renditions provided by the technology, as well as crisp text and artefact-free motion video. A side-by-side look at two comparable LCD screens, one with NCM and one without it, dramatically demonstrates the visual effect of true colour fidelity vs a compromise solution.

Optrex TFT LCDs provide exceptionally high contrast, colour, saturation and luminance and a range of performance enhancements such as Natural Colour Matrix (NCM) for true colour fidelity, anti-reflective screens and ultra-wide viewing angles.

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