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Follow on Google News | Ad & Carry Announces John Boy & Billy Sweet Tea To Come OnboardAvailable only in Food Lion stores, John Boy & Billy and Big Show Fulfillment looks to a new marketing concept to promote their line of Sweet Tea.
By: Lisa Hartsell What started out as a project to raise money for a local high school and to provide local businesses a vehicle to bring awareness to their brand has started to show promise, part of the Ad & Carry’s business plan now is to test a franchise model. Which they feel will create a much larger growth opportunity for the company. Michael Webb, designer and developer of the handle feels that because the company is still in its infancy Salisbury, NC offers a great research opportunity to see how well it is received. Most people do their grocery shopping within just a few miles of where they actually live. So it should go without saying that for local business this offers the best opportunity to capture the attention of their customer. Like its predecessor that distributed almost one million units in its first shipment, the new Ad and Carry is drawing attention from brand names. “The first generation was an immediate hit and was released with names like Ocean Spray and Ortega branded on them”, said Webb. End
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