Businesses succeeding online scrap being Active for being Attractive

Jan. 18, 2010 - PRLog -- Buist, who specialises in helping businesses to utilise social media for business, is urging people to remember that people prefer to buy from people they like and that the first step to success online is to make yourself an attractive connection, so that people genuinely like you and want to find out more about you.

“In general, we like people who share some aspects of our life, be that following the same football team, liking the same composers, joint membership of a club, or similar activity. When we have those areas of common interest they provide a lubricant for conversation and that enables us to explore the thinking and ways of working that an individual has in a ‘safe’ area of their lives. It’s ‘safe’ because we have an understanding of it already and the shared interest means that conversation can flow more easily. Once we’ve developed a sense of liking another person, they gain the ability to influence our thinking (as do we of theirs) because we respect their view and understand the framework from which it is formed,” reveals Buist.

Buist claims that The Societal Web allows others to talk about interests and hobbies which attract those who share the same interest/hobby which in return will bring both recipients closer together and through attraction, will allow them to converse more and may even lead to good business.

“In the Societal Web we may draw those people from a much wider geographic or disparate constituency than we would in a face-to-face situation. So becoming attractive is a key aspect on the journey that we make, and this is closely linked to being influenced by those we like, and influencing those who like us. We may be attracted to the people who bring us knowledge, skills and experience, and yet not create a feeling of being liked, but in general we will like those whose content we are attracted to. It’s about recognising the people that like us, and those that we like in return and how this leads to generating business in the future,” adds Buist

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Notes to Editor

William Buist is Managing Director of Abelard Management Services, which specialises in developments in the Societal Web.

William focuses on online community development, social networking and collaborative development within and between businesses.   Amongst his many clients, he has facilitated the growth of the Ecademy Life Members Community - a premium global group of Entrepreneurs and Business Owners of which he is now the Group President.

William is also the author of 'At Your Fingertips: A guide to successful online business networking' (£5.99, Word4Word) which draws on his own experience of using and working in online network as part of his own marketing and development strategy and highlights the challenges that many face.
William is no stranger to the public arena, and regularly speaks at events and conferences and as a guest speaker at corporate events.

William can provide advice and comment on a wide range of issues including the Societal Web, social and business networking, stakeholder engagement via online communities, team development, high performance teams, on-line communities, delivering change, project management and change management.

For more information visit www.societal-web.com

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