Right Source Marketing Introduces Outsourced Chief Interactive Officer Program

Dec. 9, 2009 - PRLog -- Baltimore, Md. and Reston, Va. - Right Source Marketing, a marketing consulting firm that provides clients with a unique blend of strategic consulting and interactive marketing services, announced the release of its Outsourced Chief Interactive Officer (CIO) program today.  The Outsourced CIO program offers organizations senior-level interactive marketing leadership for situations in which a full-time, salaried executive is unnecessary, expensive or difficult to find.

The program was created in response to the typical organization’s need for a single source to manage interactive marketing strategy, planning, creative and program execution.

“It doesn’t matter whether you’re marketing to consumers or businesses, or whether you’re a commercial enterprise or a non-profit; you cannot afford to ignore the effectiveness of interactive marketing anymore” said Will Davis, Managing Partner of Right Source Marketing.  “Yet the average organization lacks the talent and expertise to manage a comprehensive interactive marketing program. The Outsourced CIO program solves that problem.”

While organizations have been outsourcing specific marketing functions for years and in some cases have even outsourced the Chief Marketing Officer (CMO) role, these traditional outsourcing relationships do not adequately cover an organization’s requirements as traditional and interactive channels are integrated.  

“We’ve seen it time and time again – a phantom commitment to address the appropriate interactive growth opportunities, followed immediately by a heavy dose of inaction,” said Mike Sweeney, Managing Partner of Right Source Marketing. “The cause of that inaction is one part fear, one part indecision, and one part lack of leadership.  We are addressing that problem in a way that the typical Outsourced CMO programs cannot.”

The Outsourced CIO program allows organizations to work with one of the principals of Right Source Marketing, or in certain cases one of the senior-level interactive marketing leaders that has been hand-picked by Right Source.  

The following situations represent the most common reasons that organizations explore the Outsourced CIO program:

• You don’t necessarily need a full-time CIO, but you need a senior-level leader to coordinate the transition to a structure that relies heavily on interactive marketing.
• You need a specialized type of marketing expertise; for instance, you’re ready to embrace and address search engine marketing but your current leadership doesn’t possess that expertise.
• You’re establishing or realigning a marketing department, and you require someone to evaluate the current organization and identify the appropriate structure and staffing needs.
• You need interactive marketing leadership in place while you’re attempting to fill a full-time marketing leadership position.
• Your existing CIO or VP of Interactive Marketing recently left the company, and you will lose marketing momentum without senior leadership in place.

About Right Source Marketing

Right Source Marketing is a marketing consulting firm that provides clients with a unique blend of strategic consulting and interactive marketing services.  With offices in the Washington DC and Baltimore areas, the firm works with over 30 clients to create unique, effective and measurable solutions to each organization’s particular marketing challenges.

For more information, visit www.rightsourcemarketing.com/outsourced-cio.html

Media Contacts:

Mike Sweeney
703.689.4075
mike@rightsourcemarketing.com

Will Davis
410.925.6626
will@rightsourcemarketing.com

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Right Source Marketing is a marketing consulting firm that provides clients with a unique blend of strategic consulting and interactive marketing services. With offices in the Washington DC and Baltimore areas, the firm works with over 30 clients to create unique, effective and measurable solutions to each organization’s particular marketing challenges.