Leading Online Agency Direct Agents Wins Vivastay Account

Nov. 25, 2009 - PRLog -- Direct Agents Interactive Advertising, a foremost digital marketing agency, proudly announces today that it has won the Viva Travel (www.vivastay.com) ‘agency of record’ account.  Direct Agents now manages all of the brands online marketing through their affiliate program management service.

Vivastay.com is a leading UK independent travel operator that offers great deals on over 60,000 hotels worldwide. They chose Direct Agents to manage their affiliate program to increase their site’s visibility and brand recognition. As their ‘agency of record’ Direct Agents will manage all their affiliate marketing programs, including their network management and affiliate relations both in the US and Western Europe.  

With the ‘affiliate program management’ service, Direct Agents is managing Vivastay.com’s affiliate program across numerous additional networks such as Affiliate Window, Webgains, Linkshare and Clickbooth to maximize the site’s global reach. Direct Agents is also handling all of the company affiliate marketing, including choosing the best solution provider, recruiting affiliates and analyzing competitors to streamline accounting, implementation, and relationships for the most effective campaign possible.

According to Marketing Director Danny Gallo, Vivastay.com “chose Direct Agents for their work with in the Travel Affiliate space and their proven ability to drive hotel bookings in a cost-effective manner" The Company is a welcome addition to the agency’s growing list of high profile travel clients. Previous clients include bookme.com, hotels.com and flightline.co.uk.

To learn more about Direct Agents and its agency services, including creative design, affiliate marketing and search, please visit directagents.com or contact marketing@directagents.com or 212.925.6558.

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Direct Agents, Inc. is a leading full service interactive advertising agency specializing in performance marketing, media buying, lead generation and search marketing services.