uTest Receives Commendation of Excellence Award from the Society for New Communications Research

Nov. 19, 2009 - PRLog -- uTest, the world’s largest software testing marketplace, today announced that it has been named a recipient of a 2009 Commendation of Excellence award in the category of “Technology Innovation in External Communications & Communities” by the Society for New Communications Research. The Society honors innovative organizations that are pioneering the use of social media, mobile media, online communities, and collaborative technologies.

uTest launched in August 2008 and created the first global marketplace for testing web, mobile and desktop applications. Through the use of social media, uTest has brought a human face to software testing and increased the size and engagement level of its community of 20,000+ professional testers. The following social web innovations have been introduced in the last six months:
   •   “Meet The Testers” application that uses an interactive global map to let visitors explore the community
   •   Discussion Threads establishing a virtual meeting room for the virtual testing team, which enables direct, real-time communication between the customer, testers and uTest on each project
   •   Community Forums enabling testers from around the world to share ideas and best practices
   •   Software Testing Blog bringing readers breaking news, testing tips, company info and original thought leadership content from around the QA industry
   •   Social Networking Sites facilitating the free exchange of ideas via Twitter, Facebook and LinkedIn

“uTest’s program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships,” said Jen McClure, founder and president of the Society.

“The secret of uTest’s community-building success is that we focus our energy and efforts on producing original content and having authentic conversations with our customers and testers, rather than marketing at them,” said Matt Johnston, uTest VP of Marketing & Community. “In doing so, we make their professional lives better, inform and entertain them, and introduce them to uTest in a way that makes a positive impression.”

About the Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices. For more information, visit http://sncr.org.

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uTest is the world's largest marketplace for software testing services. The company provides real-world testing services through its community of 20,000+ professional testers from 158 countries around the world. Hundreds of companies - from web startups to global software leaders - have joined the uTest marketplace to get their web, desktop and mobile applications tested. More information can be found at http://www.utest.com or the company’s Software Testing Blog at http://blog.utest.com.