Liquid Lightning Strikes Distribution Deal with Fedway Associates, Inc.

Oct. 13, 2009 - PRLog -- New York, NY  August 2009 – In another recent move that further elevates Liquid Lightning’s visibility and overall product placement, the energy drink company struck a new distribution deal earlier this month with Fedway Associates, Inc., New Jersey’s premier wine and spirits sales and marketing distributorship, which now represents Liquid Lightning as its first and only non-alcoholic beverage brand.

As one of the largest liquor distributors in New Jersey, Fedway credits its success to its renowned in-market leadership and efficient operational capabilities as well as its ability to establish smart partnerships that maintain the company’s leading position. The distribution deal between Liquid Lightning and Fedway also solidifies the energy drink company’s position in the industry as an innovative newcomer and one that’s positively changing consumers’ expectations for the category.  

Fedway has a well known track record when it comes to successful partnerships and retail marketing efforts, counting brands such as Grey Goose, Bombay Sapphire and 3 Olives Vodka in their extensive portfolio. Neil Barnett, president of Fedway Associates, Inc. believes this is another winning combination, and said “We love the (Liquid Lightning) brand, and we are going to take the time to build a lasting relationship with Liquid Lightning. We’re looking at long term success here.”

Charles Musumeci, owner of Liquid Lightning said, “We couldn’t be happier with our new alliance with Fedway! They’re one of the best in the business and we have the best product in the category, this is a perfect marriage of two great companies. Because of Fedway’s customer-focused activities in New Jersey, they will be able to help us achieve the growth we need and bring us closer to our retail customers and consumers alike. In return, Liquid Lightning is going to bring something brand new to the mix; an innovative great tasting product that’ll maintain Fedway’s position as an industry leader.”

Wasting no time since inking the distribution deal, both companies have actively been working on a series of unique marketing/sales initiatives, including a “Liquid Lightning Mix Off - Bartender of the Year Competition,” innovative collateral and a powerful ad campaign that will support Fedway’s sales efforts.

For further information, media inquiries or to request product samples, please contact cindy@llenergy.com.


About Liquid Lightning

Aiming to be the leader in energy drinks by having the best taste and highest quality, combining powerful vitamins and minerals for a supercharged energy boost without the ‘crash’, Liquid Lightning was designed and formulated with cutting edge thinking, creativity and an unmistakable passion for life.

Liquid Lightning supercharges the body’s natural energy making process; some of its highly effective main ingredients include caffeine and taurine to fight drowsiness and boost absorption of nutrients, inositol to amp up a positive mental state, panax ginseng, vitamin C and niacin B3, vitamin B12 for resistance to stress and fatigue and to reinforce the immune system and riboflavin B2, vitamin B6 and pantothenate B5 to accelerate energy production.


About Fedway Associates, Inc.

Fedway Associates, Inc. is one of the largest liquor distributors in New Jersey, it has sales and marketing agreements with many major producers, as well as other distributors, including Southern Wine & Spirits of America. The company is a major wine and spirits wholesaler that has been operating in the Garden State for more than 25 years. Fedway Associates operates a 300,000 square-foot warehouse that can send out as many as 25,000 cases of wine and spirits per day. The company wholesales such high-end brand names as Grey Goose and Bombay Sapphire vodkas in its home state.

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About Liquid Lightning

Aiming to be the leader in energy drinks by having the best taste and highest quality, combining powerful vitamins and minerals for a supercharged energy boost without the ‘crash’, Liquid Lightning was designed and formulated with cutting edge thinking, creativity and an unmistakable passion for life.

Liquid Lightning supercharges the body’s natural energy making process; some of its highly effective main ingredients include caffeine and taurine to fight drowsiness and boost absorption of nutrients, inositol to amp up a positive mental state, panax ginseng, vitamin C and niacin B3, vitamin B12 for resistance to stress and fatigue and to reinforce the immune system and riboflavin B2, vitamin B6 and pantothenate B5 to accelerate energy production.