The Barack and Michelle Obama Market

Oct. 7, 2009 - PRLog -- A February 2008 survey commissioned by executive search firm Heidrick and Struggles revealed that “while 84% of the marketers surveyed believe multicultural marketing is "critical to my business," almost 40% said ”they don't know the financial value of multicultural groups to their companies.” In response to these findings, Carla Palazio, a partner at Heidrick & Struggles, highlights the impact of the multicultural market in the 10% to 12% of revenue coming from this segment as seen by companies such as Home Depot, Verizon, Bank of America and ING. These issues and others will be addressed at the Multicultural Marketing Townhall. This one-day conference will address topics from both the marketers view (audience seekers) and the media and new media (audience builders) view regarding this important market segment leveraging billions of dollars in buying power, yet, seeing much less than a fair share in the division of marketing budgets.

Multicultural Marketing Townhall. Friday, November 20 at Loudermilk Center in Atlanta. Early bird registration is $55 through October 16th. The event is hosted by TWS Marketing Communications, the merger of The Write Stylz Public Relations Firm and growthspert Marketing.

What:

The Multicultural Marketing Townhall is a unique gathering of new and traditional marketing, communications, PR and media professionals focused on reaching the multicultural audience. This is the only conference where audience builders and audience seekers meet to address issues facing marketers, communicators and the media from a cross-cultural point-of-view.

Who Should Attend:

Audience seekers:

Marketing managers; PR practitioners, communications professionals, media planners and buyers, agency account managers, multicultural creatives, account planners, corporate communications professionals

Audience builders:

Social media mavens and masters, blog networks, bloggers, online magazines, new media companies, traditional media companies, entrepreneurs

Audience seekers will explore:

The current and evolving media and marketing channels available to reach the multicultural market

How to integrate general market and multicultural market strategies

The importance of contextual relevance, in-culture and cross-culture engagement in brand positioning and messaging

Audience builders will explore:

Insider information on what marketers are looking for in new media opportunities

Building an attractive online, offline and in-community platform to engage audiences and attract marketers

How to develop cross-cultural partnerships that create big multicultural audience impact

About TWS PR/Marketing Communications

TWS PR/Marketing Communications is the Atlanta-based multicultural marketing agency bringing cultural and contextual relevance to brands ready to engage this market with multi-million dollar buying power. We work with our clients to go beyond the monolithic marketing methods of general market and other multicultural agencies.

We help clients develop the insight, strategy, brand components and content that speaks with depth and breadth to the multicultural market. Then, we create synergy between the environment, the message and the media channels to reach the savvy multicultural market where they are in their everyday lives.

For more information about this town hall, please visit http://mcmtownhallatl.eventbrite.com. Those interested in sponsorship opportunities or would like to be a panelist, please contact Rochelle Valsaint via email at Rochelle[at]thewritestylzprfirm[dot]com.

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TWS PR/Marketing Communications is an Atl-based multicultural marketing agency bringing cultural and contextual relevance to brands ready to engage this market with multi-million dollar buying power. Please visit us at www.thewritestylzprfirm.com.