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Follow on Google News | Sammy Rabbit Takes Saving Message to Japan!Sammy Rabbit, a children's storybook character who promotes smart money habits is taking his message to Air Force bases in Misawa and Kadena, Japan on October 7 and 9, 2009.
By: Sam X Renick - The It's a Habit Company, Inc. "The Air Force Aid Society is serious about reaching kids and educating them on the importance of starting smart money habits early," shared Renick. "We use books, music, skits, stickers, etc., around Sammy Rabbit to convey simple but powerful messages like saving is a great habit that are easy for kids and parents to remember and act on. Sammy is the perfect messaging vehicle. He is easy to connect with. He is warm and welcoming. Both kids and adults love him." Besides working with the Air Force Aid Society, the dynamic duo have also played key roles this year in youth financial education and financial literacy initiatives sponsored by the Department of Defense, Military Saves, United Way Los Angeles, Citibank, the Arkansas Jumpstart Coalition, Utah Family Career and Community Leaders of America (FCCLA) and several credit unions. Their work was also featured by University of Maryland Cooperative Extension Educator Megan O'Neil Haight who was recently awarded the 2009 National Extension Association of Family Consumer Sciences (NEAFCS) Dean Don Felker Financial Management Award for outstanding financial education. This was the second time an educator or trainer received a national award for integrating Sammy Rabbit books and music into their financial education program. In April, Renick's work was recognized by his alma mater, Loyola Marymount University, who inducted him onto their Entrepreneur's Wall of Honor. For more information on IAHC, upcoming appearances, and available resource tools please contact: Sam X Renick, Founder It’s a Habit! Company, Inc. 323-223-1522 http://www.itsahabit.com About Sam X Renick and It’s a Habit! (IAHC) It's a Habit! Company Inc. (IAHC) was co-created in 1998 by Sam X Renick in an effort to promote and encourage financial literacy in children. The Los Angeles micro-enterprise is dedicated to teaching financial literacy and other empowering life skills and habits, with a primary focus on young children and their families. Renick, a former financial adviser turned award wining author, songwriter and social entrepreneur, was first struck with the idea when numerous clients expressed their disappointment at not learning financial prowess at an earlier age. After repeatedly hearing the same lamentations from his clients, Renick began writing It’s a Habit, Sammy Rabbit! with assistance from his Financial and Insurance Services partner Alonso Silva Jr. Sam and Alonso later teamed up with illustrator Juan Alvarado and former Disney graphic designer, Carlos Rodriguez to form IAHC. A graduate of Loyola Marymount University with a degree in Business, Renick has partnered with the Air Force Aid Society to bring financial awareness and saving strategies to the forefront of children’s minds. He spent the previous twelve years working for TRW and SAIC in subcontract and project management, where he became intimately familiar with the design and development process. As a result of immediately practicing the “from every dollar save a dime” philosophy, Sam was able to change careers twice, first in 1993 to start his own financial and insurance consulting firm, and later to form IAHC in 1998. The mission of IAHC is to globally provide children, families, and organizations with strategic tools that encourage the multiplication of good habits, especially saving money. Along with original songs and coloring books, IAHC uses mascot Sammy Rabbit to instill in young children the importance of financial know-how. About Sammy Rabbit Sammy ‘the get in the habit’ Rabbit is a friend, families love and learn with. Through his story book adventures, songs, sayings, and skits at live appearances, Sammy inspires kids, trainers, and educators of all ages, but particularly kids ages 4 to 8, to start positive habits like saving money, reading, writing; to become leaders of themselves; and to make BIG DREAMS come true for themselves and their families. Two of Sammy’s favorite strategic sayings are: Saving is a great habit! From every dollar, save a dime! Key IAHC / Sammy Highlights Ongoing: Ongoing: Ongoing: Partner DoD Financial Road Shows Ongoing: Featured Military Saves Website Various: Featured Business Week Online; Kiplinger’s, Motley Fool, etc. Sep 09: University of Maryland Cooperative Extension Educator Receives National Award for Use of Sammy Program, Products Apr 09: Inducted onto Loyola Marymount University Entrepreneurs Wall of Honor Sep 08: Institute of Financial Literacy Children's Book of the Year Award May 08: University of Maryland Cooperative Extension Evaluation Reflects Student and Teacher Improvement from Sammy Program, Products Oct 07: California Jumpstart Coalition Leadership Award Winner Jul 07: Texas Teens Win National Gold Medal Using Sammy Books, Music Jul 06: Received Highest Rating, “5 Doves,” from Dove Family Foundation for Mission 1: Celebrate Saving! Music CD Oct 05: Launched the nation’s first “Rock, Read, and Save for College” Tour Nov 04: Richard Myles Johnson Beacon Award Nominee Apr 02: National Jumpstart Coalition Soaring Star Nominee Apr 01: Los Angeles Proclaims It’s a Habit, Savings Day # # # The It's a Habit Company, Inc. is dedicated to teaching financial literacy and other empowering life skills and habits in a strategic manner. End
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