Exterior Designer Miriam Tate Is Honored With Max C. Tipton Award

Sept. 22, 2009 - PRLog -- IRVINE, CA – Miriam Tate, an influential and innovative consultant has made a profound contribution to the Industry in the artful use of color and materials as a real-estate marketing tool. In acknowledgement, she is being honored with the Max C. Tipton Memorial Award for 2008. This coveted award recognizes marketing professionals who are considered to be experts in their field, who have contributed their time and effort through teaching and service to their peers, and who are considered to be outstanding leaders and examples in the real estate and building industry.

Miriam Tate’s career spans more than 39 years. After serving as Vice President of Marketing for homebuilders in both Atlanta, Georgia and Southern California, she founded the Miriam Tate Company in 1985 on her strongly held principle that the individual buyer should be visually acknowledged on any given street scene. Her vehicle to achieve this was the systematic application of beautiful colors and materials design. By replicating the intrinsic balance that occurs in nature; artful exterior design can be used to create harmony and balance in neighborhoods and communities.

Working throughout the United States and internationally, Tate has expanded the exterior design discipline to a level unsurpassed by any other professional or firm. She has introduced many evolved concepts such as “color blocking”; and changed the way builders and developers view their obligation to exterior color and materials designs and opportunities. In addition, she has assisted numerous building materials manufacturers in the development of new and exciting colorways and products’ designs which have driven emerging styles and trends. Locally, she is recently best known for the development of Ladera Ranch’s Master Palette, the beautiful exteriors at One Ford Road and Sailhouse. She is also deeply involved in Rancho Mission Viejo’s New Ranch Plan.

During the last 25 years, Tate has contributed to the successful marketing of nearly 750,000 homes in environments ranging from high density, mixed-use infill to suburban master-planned communities. Many of these neighborhoods and communities have received Gold Nuggets, MAMEs, and other prestigious honors. She has also designed many commercial and institutional projects.

Tate has many times been a featured speaker at major industry conventions, including PCBC, NAHB, and ULI, and has also been a contributing editor to such leading publications as Builder and Professional Builder. She was a past board member of Color Marketing Group, and Chairman of its largest committee. Color Marketing Group is the largest association of Color Professionals in the world. Locally, Tate has served on the boards of the Sales and Marketing Council and Pacific Symphony.

Tate will be saluted at The SoCal Awards, which will be presented on Saturday, October 10th, at the Grand Californian Hotel in Downtown Disney. Appropriately themed “Come Together” after the Beatles song of the same title, The SoCal Awards will be the first-ever union of homebuilding industry awards competitions sponsored by three separate Sales and Marketing Councils of the Building Industry Association. And in addition to all the well-deserved recognition of the industry's best marketing performances, the event promises to be a colorful and spectacular party that will transport guests to another time with Ticket to Ride, a popular Beatles cover band, bringing the “Come Together” theme to life with great music and feel-good memories.

The SoCal Awards is also partnering with the Southern California HomeAid chapters to celebrate their 20th anniversary. During the event on October 10, guests will have the opportunity to show their support to HomeAid, and portions of the SoCal Awards profits will benefit HomeAid.

The SoCal Awards are presented by Southern California Gas Company/San Diego Gas & Electric and the Orange County Register. Thank you to all of our event sponsors:  Let it Be sponsor is Southern California Edison; White Album sponsors include p11 creative, NewHomeMatch.com, Wells Fargo Home Mortgage, Bank of America and ShoreForrest Sales Training & Strategies; Abbey Road sponsor is Move.com; Sgt. Pepper’s sponsors include VisionScape Imagery, K.Hovnanian and HomeAid of Southern California; Magical Mystery Tour sponsors are Strategic Sales and Marketing Group and Brookfield Homes Southland;; Yellow Submarine sponsors include JWilliams Staffing, Sheri Aune Enterprises, New Home Marketing Network, The Roxburgh Agency, Eric Figge Productions, Inc., Balboa Concepts, Outdoor Dimensions, Kovach Marketing, Just Like the Model and Land Concern. Thanks also go to our media sponsors, Los Angeles Times, Orange County Register, Home Buyers Guide, OC Metro, Press Enterprise, Daily Breeze and United Times.
   
Ticket sales have commenced and additional information is available by visiting www.thesocalawards.com.  You can also find us on Facebook by searching for “The SoCal Awards.”

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