FusionSquared.com: Using Your Website To Generate Referrals

Sept. 2, 2009 - PRLog -- Berkeley, CA: Almost every business owner has accepted the fact that their business needs a website. The problem is, how do you get a site that reflects the quality of your business, and how do you keep it up-to-date?

Even in 2009, running a good business involves many of the same principles that worked back in 1909.  You treat your customers right, provide a great service at a great value, and people will usually talk about it.  But in 2009, we have this great tool called the Internet: always on, always there, and always growing.

In the past, having a website meant either having someone in-house to manage your site, or paying a third party to keep it current. Neither solution is a good one due to the costs (and headaches) involved, and many small businesses choose to ignore the web and stick to what they know. As technology has progressed, it is now possible to get a completely custom website and manage it entirely on your own.

As consumers have shifted their preference from the phone book to the Internet, the effects of not having a website or having a website that is out-of-date will make your company look like it is behind the times. Even if your site contains little more than basic information and contact details, you need a website because your customers expect you to have one. In other words, avoiding the web or having a website that doesn't do your business justice is a disastrous mistake.  

We recently filmed a video with one of our clients, Susan Gildea, who came to the conclusion that not having a website was putting her at a disadvantage against her competitors.  Although Susan is admittedly not the most tech savvy person in the world, she helped us design a site to meet her preferences, and she now manages it entirely on her own thanks to our easy to understand FusionSurface technology. Her site is already generating business, and Susan is finding value in the fact that her site can break the ice with customers before they come into her store.

For more information about what Fusion can do for your small business, call 1.800.279.6331 or chat live with a representative on the Fusion site.

Fusion, Inc.
http://fusion7.com
2140 Shattuck Ave. #310
Berkeley, CA 94704
United States of America

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Fusion provides small businesses with intuitive, web-based tools for managing client communication, internal operations, and marketing from one platform.