Weigh 2 Go and Jelly Belly Team Up to Launch Ice Cream Parlor Mix® in Calgary

Aug. 13, 2009 - PRLog -- Weigh 2 Go (http://www.weigh2go.ca), Calgary’s only store dedicated to bulk food, has teamed up with the original gourmet jelly bean company to promote the release of Jelly Belly’s new ice cream flavours to Calgary on Saturday August 22, 2009.

Known for their innovation, Jelly Belly Candy Company have introduced five exclusive flavours inspired by Cold Stone Creamery® Signature Creation™ ice creams: Chocolate Devotion™, Our Strawberry Blonde™, Birthday Cake Remix™, Apple Pie a la Cold Stone® and Mint Mint Chocolate Chocolate Chip®. Each jelly bean highlights just the right proportion of creaminess with multiple complex flavour notes to achieve a fat-free ice cream heaven.

Weigh 2 Go, which will be celebrating its first anniversary in September, was chosen by Jelly Belly to introduce the new Ice Cream Parlor Mix® to Calgary due to its colourful in-store presentation of Jelly Belly’s range of individual flavours. Richard Shaw, President and co-owner of Weigh 2 Go, commented: “We are very excited and honoured to have been selected by Jelly Belly to introduce these new flavours to Calgary’s jelly bean fans.”

Customers who visit the store from noon on Saturday August 22 will be offered free samples of the new mix.

Jelly Belly beans are gluten-free, dairy-free, gelatin-free and certified OU Kosher.

# # #

Weigh 2 Go bulk food store opened in Calgary, Alberta on September 5th 2008. The store offers around 600 dried food products in bulk, including nuts, spices, fruits, candy, grains, cereals, baking essentials, and Jelly Belly beans, as well as several ranges of plastic and glass storage solutions. Customers can purchase as much or as little as they require and, if they bring their own clean containers to re-fill, they can actively reduce their carbon footprint.

The store has appeared on Global TV’s Breakfast Show and CBC TV’s Living Calgary, featured in FFWD Weekly, The Calgary Herald, and Haysboro Horn, and was discussed during CBC Radio’s Eyeopener program.