Shabby Apple Launches Preteen Line

Aug. 5, 2009 - PRLog -- SALT LAKE CITY, Utah – Shabby Apple, an online dress boutique, launched a preteen line of dresses for girls ages 8-14. The line consists of eight hip dresses that range from casual to semi-formal.  

With bows, feminine layers, military themes and wraps the preteen line is a collection of statement pieces and great basics.

"Preteens are overlooked in the world of fashion," Emily McCormick, owner of Shabby Apple said. "It's an age at which you're no longer a little girl, but are often forced to shop in a little girl's department. The line appeals specifically to a preteen's sense of wanting to grow up and be older, but remains age appropriate. Mom's will be pleased as well."

The preteen line (http://www.shabbyapple.com/c-40-shabby-baby-shabby-sister.aspx) features charmeuse and stretch cottons that are easy-to-care for; machine washable and line dry. The dresses are affordable, ranging from $44 to $56.

Shabby Apple also offers dresses for newborns, children, preteens and women of all sizes. The brand features hip, affordable dresses, while staying loyal to their aphorism that a dress should be a one-piece outfit, no need to add anything - no tank tops, cardigans or slips necessary.

About Shabby Apple

Shabby Apple LLC (http://www.shabbyapple.com) is an American online dress boutique. Shabby Apple simplifies the dressing process for women. The company focuses on helping women dress for their body shape by providing detailed information on the styles, cuts, and fabrics that flatter various body types. The dress designs are inspired by indie-prep professionals and hipster moms.

The company designs a Shabby Baby line of dresses for girls 0-6 months to size 8, a preteen line, Shabby Sister, for girls ages 8-15, and a maternity line, Mama Apple. They will be launching a line of feminine athletic wear in August 2009.

Shabby Apple's "Fit to Flatter" guide (http://www.shabbyapple.com/t-FitToFlatter.aspx) outlines which dresses work best for each body type. Shabby Apple also offers style advice and suggests vignettes, including shoes, accessories and purses, all available for purchase on the site.

Shabby Apple launches four lines of dresses a year and is a women-owned and operated, socially responsible company. They have partnered with Unitus, a non-profit organization in the micro finance industry, to help alleviate global poverty for millions of women and their families.

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Shabby Apple welcomes you to great dresses that make dressing simple.

A return to what dresses were always meant to be — a one-piece outfit. No need to add anything...no tank tops, no cardigans, nothing (except accessories, of course!).