Shabby Apple Launches Whimsical "Carousel" Lin

Sept. 15, 2009 - PRLog -- SALT LAKE CITY, Utah - Shabby Apple, an online dress boutique (www.shabbyapple.com), launched "Carousel", a whimsical line of dresses reminiscent of a 1930s carnival.

Carousel incorporates bright colors and dreamy patterns, juxtaposed with rich accents drawn from fall. Straight skirts, high waistbands, elbow-length sleeves and ruffles adorn the line.

"The carousel line adds color to the ordinary and takes one back to the days of girl-hood," Emily McCormick, owner of Shabby Apple said. "The dresses are ultra-feminine; cut to flatter a woman's figure perfectly. The design of the dresses is intended to hide figure flaws and accentuate femininity."

The Carousel line features six dresses; Carousel, Carnival, Cotton Candy, Coney Island, Ferris Wheel and Trapeze. The dresses average $96 and feature designer fabrics by Amy Butler and Kaffe Fassett. Dresses are machine washable and line-dry for ease-of-wear.

Dresses are available at http://www.shabbyapple.com/.

Shabby Apple offers women hip, affordable dresses, while staying loyal to their aphorism that a dress should be a one-piece outfit, no need to add anything - no tank tops, cardigans or slips necessary. The dresses are perfect for women of all ages.

ABOUT SHABBY APPLE

Shabby Apple LLC (www.shabbyapple.com) is an American online dress boutique. Shabby Apple simplifies the dressing process for women. The company focuses on helping women dress for their body shape by providing detailed information on the styles, cuts, and fabrics that flatter various body types. The dress designs are inspired by indie-prep professionals and hipster moms.

The company designs a Shabby Baby line of dresses (http://www.shabbyapple.com/c-16-shabby-baby-dresses.aspx) for girls 0-6 months to size 8, a preteen line, Shabby Sister, for young women ages 8-15, and a maternity line, Mama Apple. They will be launching a line of feminine athletic wear in September 2009.

Shabby Apple's "Fit to Flatter" guide (http://www.shabbyapple.com/t-FitToFlatter.aspx) outlines which dresses work best for each body type. Shabby Apple also offers style advice and suggests vignettes, including shoes, accessories and purses, all available for purchase on the site.

Shabby Apple launches four lines of dresses a year and is a women-owned and operated, socially responsible company. They have partnered with Unitus, a non-profit organization in the micro finance industry, to help alleviate global poverty for millions of women and their families.

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Shabby Apple welcomes you to great dresses that make dressing simple.

A return to what dresses were always meant to be — a one-piece outfit. No need to add anything...no tank tops, no cardigans, nothing (except accessories, of course!).