RegReady Fuels MarketingSherpa’s Opt-In Subscriber Base

July 21, 2009 - PRLog -- Gaithersburg, MD — Gold Lasso announced today the availability of a case study highlighting co-registration success via the innovative RegReady network. The study, featuring leading research firm and online publisher MarketingSherpa http://www.marketingshpera.com, illustrates how both revenue and lead generation goals are met using RegReady’s publishing and advertising platform http://www.regready.com.

“The goals were simple, but the challenge was an old one: how to obtain qualified leads on a consistent basis,” said Jeremy Dempsey, VP of Co-Registration Services at Gold Lasso. “Transparency is really what sets RegReady apart from other co-registration networks. RegReady adds more value by placing control into the publishers’ hands. By joining this network, MarketingSherpa has maintained the ability to choose who they’re partnering with.”

MarketingSherpa joined the network both as an advertiser and a publisher, to create a new revenue stream and offset some costs of increasing market share. To date, MarketingSherpa has gained a competitive edge and has increased their email lists by over 140,000 subscribers as a direct result of using RegReady. “We are now able to connect with the high quality partners to both grow our list and generate revenue,” says Todd Lebo, Director of Business Development and Marketing for MarketingSherpa.

Other co-registration programs operate as a “black box” system where publishers and advertisers don't know each other resulting in little control of campaigns, poor data quality, spam complaints and an overall reduction in campaign performance.

This case study is available for download along with other white papers and e-mail marketing resources at Gold Lasso’s Chanel Gold http://www.goldlasso.com/index.php/channel-gold.

About RegReady
RegReady is the fastest growing co-registration network serving hundreds of websites and processing hundreds of thousands of co-registrations. The easy to use platform provides an ethical way to build opt-in lists and find targeted leads by allowing publishers to choose advertising partners. RegReady is a service of Gold Lasso, a leading email service provider (ESP) catering to the middle and enterprise marketplaces.

About Gold Lasso
Gold Lasso, Inc., located in Gaithersburg, MD, is the fastest growing email service provider, specializing in solving the online marketing challenges of middle and enterprise marketplaces. Gold Lasso provides on-demand e-mail marketing technology and services, including eLoop, its modular solution that enables clients to collect and manage data, streamline outbound messaging and access reporting features more information, visit the Gold Lasso Web site at http://www.goldlasso.com or call 301-990-9857.

For more information on RegReady please contact:
Gold Lasso Media Relations
Nataly Blumberg
(516) 859-6665  Phone
(301) 990-9856  FAX

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Gold Lasso provides enterprise-level 1-to-1 electronic messaging solutions such as email and SMS to medium and large businesses, associations and government agencies to enhance their marketing communications efforts.