Corporate Web Design in a Recession

July 15, 2009 - PRLog -- Despite the general state of the economy and falling sales demand via traditional channels, the Internet remains a growth performer and provides some hope to businesses to increase direct sales, generate sales leads and new significant business.  

As business marketing has moved more and more to focus on the internet, companies need to progress beyond simple  'brochure' style web site designs that are rarely updated to more dynamic database backed websites that are capable of being modified and updated regularly.  A company's website is becoming more-and-more the 'Front Face' of the organisation and one which prospective customers will be using to make that first evaluation.

From a web design perspective, strong marketing strategies should be integrated into the website layout such that key marketing goals can be realised as early as possible. Routes to interaction should be obvious and multiple. i.e. simple things like a phone number clearly visible on every page, A short 'call-back' form on relevant pages can help generate enquiries more effectively and sufficient information on various quickly accesible and printable formats should be readily made available to stimulate interest.  

Assuming that the marketing folk are happy with the impact of your new look, approach and layout, your web design company should be able to add additional value by making all necessary additional technical adjustments to the pages to ensure best practice search engine optimisation. Good SEO is based on real keywork research and not assumptions or marketing opinion and the task of optimisation should be carried out at build time by a professional to reduce production costs.

Most good web design companies now offer a range of Content Managment Systems (CMS) to enable companies update and manage the content of their website, add new pages and even tweak the technical set-up to improve SEO. Furthermore, a good corporate website can now have multiple secondary objectives to fulfil as well as generating new business enquiries. Modern corporate websites can also be set-up to provide significant support to sales and service teams in the field, can be used to expose back-office functionality to both existing customers and staff for greater efficiency.

If you would like to find out what imporvements could be made to your website to make it a more effective sales lead generator or if you want to discuss Internet Marketing strategy phone Active Online on 01-6174886 or visit http://www.activeonline.ie for more information.

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