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70 Per Cent Of Women Ignored By Consumer Electronics Marketing
In-store and online marketing targets men despite 40 per cent of purchases made by women
Memorex’s market research found that the majority of women questioned felt that in-store and online marketing was focused on attracting male consumers, with some feedback stating that women found the electronics department of a store intimidating. This makes worrying reading for retailers, especially when further findings from the survey claim that women make 40 per cent of consumer electronic purchases.
To combat this trend, Memorex has announced the introduction of a new line of audio products designed and created by women, especially for women. The new Memorex product line includes clock radios, portable radios, karaoke systems and CD players made specifically to work in conjunction with the Apple iPod and iPhone.
The products incorporate stylish designs, drawing on the latest fashions and trends, and are suitable for use at home or outdoors.
Memorex fits your life
“Women use technology to make their lives easier and better, not to make it more complex. Memorex produces fashionable and user-friendly consumer electronics for women - always with attention to design and style,” explains Kasia van Hal, Retail Trade Marketeer, Memorex. “Our research showed us that women embrace technology if it fits their life and we hope with our latest range of products and new targeted branding women will feel less intimidated when buying consumer electronics.”
In line with the new products, the Memorex website, packaging, advertising, in-store marketing tools, online campaigns and messaging have all been redesigned with women in mind.
Memorex is a subsidiary of Imation Corporation . Millions of households use its audio and video products, MP3 players, digital photograph frames, iPod® accessories and LCD televisions, all with stylish and user-friendly designs.
For more information and/or visual materials, please visit www.memorex.eu.
For more information, please contact:
Paul Stallard / Emma Sinclair / Luke Davies
Berkeley PR: 0118 988 2992
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Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage