San Jose, CA Search Engine Optimization Training Scheduled

July 6, 2009 - PRLog -- The Bay Area Search Engine Academy is now accepting online registrations for their search engine optimization (SEO) training class in Santa Clara, California, during the last week of July, 2009. Business owners, Web designers and marketing professionals can learn the intricacies of how to use internet marketing to increase sales and traffic to their Web site.

Thomas Petty, President of the Bay Area Search Engine Academy, is also the instructor during the week. "Businesses now realize that the traditional means of advertising are less effective than they once were," he said. "The Internet is where everyone shops, and if your business doesn't show up there, you're losing money."

Their hands-on workshop is designed specifically to get business owners up to speed quickly and effectively in the art of marketing on the Internet. Participants are encouraged to bring their wireless-enabled laptops and problems to class to work on right there.

"There are so many terms out there, like search engine optimization, social media optimization, internet marketing, and so on. Our class is designed to cut through the hype and give business owners a practical and systematic approach to building a following on the Internet," Petty said.

The Bay Area Search Engine Academy (http://www.BayAreaSearchEngineAcademy.org) offers three workshops which are appropriate for all levels of knowledge of the Internet. The "Essentials" class is two days long and teaches how to do research to find out what people look for on the Web, and how to build that into your Web site. The "Advanced" class teaches advanced techniques that any business person can follow and implement immediately.

The "Master" level workshop is five days long and covers keyword research, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and Internet marketing.

Petty says, "There is a lot of misinformation, and even myths about how to properly get listed on the search engines. We teach the proper techniques that will give them results for their own business without getting into trouble with Google." The Bay Area Search Engine Academy's Master level coursework includes six months of post- workshop mentoring which can help a business move forward.

"Businesses who are interested in learning how to market on the Internet must keep up with all the changes, and that's difficult to do without direct instruction," he adds.

The Bay Area Search Engine Academy is offering an added incentive of $100 off tuition as an "early bird" registration through July 17. They also teach on-site courses to businesses wanting to have their employees learn directly. For more information, contact them toll free at 888-807-5658.

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The Bay Area Search Engine Academy, Inc. teaches search engine optimization (SEO), search engine marketing (SEM) and internet marketing classes to business owners around the San Francisco Bay Area and Sacramento, CA