Fun Quenchers Now Available Throughout Southwest Region

June 4, 2009 - PRLog -- LAGUNA HILLS, Calif. –  
Fun Quenchers, Inc. today announced that test marketing for its flagship “Fun Quenchers” vitamin enhanced beverage line for children has been successfully completed and it is now being offered in numerous retail stores throughout the southwest region.

The Fun Quenchers vitamin enhanced beverage was developed as a healthier drink for children that offers many unique and desirable product innovations such as: a larger eight-ounce foil pouch with a re-sealable push/pull spout, half the sugar content of other brands (with no artificial sweeteners or coloring) and in a clear liquid form to eliminate stains from spills by little ones. Fun Quenchers is available in three popular flavors: Strawberry-Kiwi, Mixed Berry and Grape.

Initially test marketed through independent grocers in Southern California, the product’s immediate popularity initiated further introductions and testing by major food retailers in the southwest. With all market testing now complete, Fun Quenchers is currently available in Albertsons® and Smart & Final® stores throughout Southern and Northern California, Nevada and Arizona.

Fun Quenchers was also tested and approved by the State of California Nutrition Board and it is now being offered in various school lunch programs. Key negotiations are also underway to expand distribution to national “club” stores, large convenience chains and the base exchanges of all branches of the United States military.

"I am overwhelmed and excited at the fact that our beverage has been so well received in the marketplace,” states Fun Quenchers CEO Linda Frank. “Our goal was not only to provide a better choice for children and their parents, but to educate families on reading nutrition labels and participate in the cause to help prevent childhood diabetes and obesity."

"We were pleasantly surprised and extremely encouraged by how quickly Fun Quenchers took off,“ Frank adds, “Especially since it was a new brand in an established market. We're off to a running start and believe we are raising the bar with our new drink and signature convenient packaging."

Fun Quenchers is looking to establish strong relationships with new distributors across the Western Region of the U.S. and welcomes inquiries.


About Fun Quenchers, Inc.

Formed in June 2007, Fun Quenchers Inc. was established to develop a healthier vitamin enhanced beverage for children with half the sugar of the leading pouch-type drinks on the market. In November 2008, the company’s flagship Fun Quenchers vitamin enhanced line was introduced featuring a larger sized eight-ounce foil pouch and convenient push/pull re-sealable spout (replacing tear-open packaging and/or poke-thru straws). The company is also currently developing additional sports-, health- and youth-oriented beverages utilizing its signature packaging and is actively engaged in developing strong channels of national distribution. For more information visit www.funquenchers.com .


Contact:
Fun Quenchers Inc.
Linda Frank
CEO/Founder
(949) 582-3918
linda@funquenchers.com