New Online Checkout Process Encourages 45% of Customers to Stay and Seal the Deal

June 4, 2009 - PRLog -- How often do you walk into a crowded grocery store and see half filled shopping carts lying around the aisles as far as the eye can see? The simple answer is-you don't. No one is going to take the time and effort to drive to a brick and mortar store just to leave their cart lying around because the line is a little too long. For online retailers, however, losing customers to impatience during repetitive and tedious checkout processes is a real problem-one website design leader 7strategy is solving with the release of their new Instant Checkout process.
"New customers and existing customers don't feel like they've created a new account or logged in to their existing one," says 7strategy spokesperson Rasvir Mustan. "Customers now enter all information, including email address, and all taxes and shipping are calculated in real time without requiring any clicks by the user to progress to another page or to refresh the checkout page."
Mustan adds, "When a customer abandons their cart, an email shoots out within 1 minute to reengage them and offers them an incentive to return on complete their purchase."
Instant Checkout's ability to instantly apply discount codes, calculate shipping and taxes in real time and rapidly record each customer's information shortens the entire checkout process to ten seconds or less, an improvement that has allowed adult retailer SinlessTouch.com to enjoy a 45% decrease in the number of shopping carts left abandoned in their virtual aisles.
Instant Checkout is the latest in a long line of award winning services from web site design and marketing strategy leader 7strategy. The Kansas City based company has helped businesses capitalize on the potential of the Internet since the very beginning, offering fully customized websites and targeting marketing campaigns built using the latest in technology and marketing strategy.
"At 7strategy we like to feel we are working with our clients, as well as for them," says Mustan.
For more information, visit 7strategy on the web at www.7strategy.com.  
About 7strategy:
7strategy is a global leader delivering a full range of high performance websites, interactive services and integrated marketing solutions for any company looking to be successful.  We are a web design and web development firm specializing in online solutions for all types of companies from large multinational Fortune 500 corporations to traditional brick-and-mortar small businesses.
Media Contact:
Rasvir Mustan, 7strategy LLC, (888)-231-3062, info (at) 7strategy dot com

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7strategy is a premier web development and online marketing firm headquartered in Kansas City. Rapidly growing, the company has acquired a worldwide customer base and has completed their most recent expansion into Colorado.