European Beauty Salon Chain Seeks to Extend Franchising Capabilites through New Marketing Technology

May 28, 2009 - PRLog -- Argos Group, LLC a leading marketing process and technology consultancy, has entered a strategic partnership with Salon Rossa International to extend the Argos Marketing Production Operations Platform (MPOP) to the Internet Production Operations Platform for a beauty salon franchising.

This platform will include functionality for marketing automation, inventory management, CRM, internet product training, reporting and analysis capabilities, as well as ecommerce.

“It is a great opportunity to leverage our experience in marking automation and internet technology applications. The Argos product set will be extended beyond marketing automation toward building a ‘digital enterprise’. We are looking forward to our first release of this platform” said Konstantin Polukhin, President of Argos Group. “The project with Rossa is a foundation for the rapid extension of franchising capabilities, and we are really looking forward to making it into another successful implementation”.  

“We have found ideas from Argos well suited to Rossa’s strategic objectives of strengthening our position on the market with existing salons as well as a deeper market penetration to other regions, both in Russia and the EU” said Lorisa Pashuto, President of Rossa International, “the implementation of our vision will insure better coordination and management for our existing and future salons in Rossa International franchising”.

Salon Rossa International

Salon Rossa is a leading chain of beauty salons in St. Petersburg, Russia, Carlsbad, Czech Republic, and Paris, France. Rossa also provides extensive education programs for stylists and colorists via its Academie Delmas in St. Petersburg, Russia.

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Argos Group, LLC provides consulting services for organizations wishing to implement marketing automation systems and solutions.