Iptv And Digital Cable Operators Can At Last Target Commercials

May 26, 2009 - PRLog -- CORK, IRELAND and SAN DIEGO, CALIFORNIA – Today Channel Islands, the software company delivering next generation television solutions to cable operators, and Digisoft.tv, a leading global provider of carrier class solutions to the IPTV and media entertainment markets, announced the formation of a partnership to offer integrated targeted advertising systems to IPTV operators worldwide.

“Targeted advertising offers operators the opportunity to really drive incremental revenue from their IPTV investments ,” said Tom Higgins, Executive Chairman, Digisoft.tv Ltd.  “Channel Islands’ software makes this possible for IPTV and digital cable operators worldwide.”  

Digisoft will integrate Channel Islands’   Digital Video Advertising (DiVA) solution with Digisoft’s Java-based middleware, which has been deployed with operators around the globe.  The two companies have completed initial testing at Digisoft’s Cork, Ireland software labs and are now planning to target a number of deployments in the coming months,

“Many of the world’s most demanding multi-channel providers rely on Digisoft products,” said Lindsay Gardner, President, Channel Islands.  ”Integrating our targeted television advertising solution into Digisoft’s suite means that more operators can evaluate and do business with us.”  

About Digisoft.tv
Digisoft.tv is a leading global provider of carrier class solutions to the IPTV and Media & Entertainment markets. Leveraging our years of experience in the Broadcast market, Digisoft delivers solutions from head-end to STB that allow operators to develop, test, manage and deploy advanced revenue generating services. Digisoft’s scalable solutions reduce the CAPEX required to launch differentiating new services and increase ARPU.
Digisoft’s DigiHost Service Delivery Platform combined with its Java based middleware technology gives operators an open, flexible and scalable solution that supports play-out of applications and service to set top boxes and PC Players in SD or HD.
Founded in 2000, Digisoft.tv is a privately held company with headquarters in Ireland and offices in United States, UK, Singapore and New Zealand.  The company is backed by strategic investors.

About Channel Islands

Channel Islands is a software solutions company serving cable operators, IPTV providers and satellite distributors.  The company is currently deploying DiVA, its targeted television advertising system, at IPTV headends in Europe and Asia.  DiVA delivers specific commercials to the households most likely to act on them and performs without significant incremental equipment.  

Founded in 2008, Channel Islands is a privately held company with headquarters in San Diego and offices in Atlanta, Los Angeles and London.

Further information please visit:  www.digisoft.tv and www.channelislands.com

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Channel Islands serves cable operators, IPTV providers and satellite distributors. Its first product: a targeted television advertising system that delivers specific commercials to the households most likely to act on them - without meaningful Cap-X.