Global Online Advertising Industry: An Analysis -- A New Report by Koncept Analytics

May 16, 2009 - PRLog -- The global online advertising industry has witnessed the rapid emergence of social networking sites and is growing rapidly despite the economic slowdown. The growth of this industry is being driven by increasing internet users, rising awareness and growing broadband subscription rate and ecommerce, which is playing a key role in this industry. In coming years online Ad spending is expected to overtake the TV advertising market.  

The industry is divided into various segments but mainly three segments (search, display and classifieds) represent the whole industry. Rich media is a new segment recently entered in the online Ad industry, caters to a small portion of the market whereas search, display and classifieds serves almost 80% of the online Ad industry. There are various revenue models, out of which pay-per-impression and pay-per click are the most common among others.

In terms of online Ad spending by geography, UK, Netherlands and the pan-European sector lead the market but in terms of internet Ad budget allocation France, Germany, Spain and Italy have a strong presence. United States is the most developed market for the advertising industry. In Canada, internet advertising accounted for almost one third of total advertising market.

The report broadly includes the following

1. Online Advertising Industry: An Overview    

2. Advertising Industry Structure            

3. Worldwide Internet Advertising Market        

3.1 Market Size        
3.2 Online Advertising Spending      

4. Online Advertising Market: United States/Canada  

4.1 Spending Model  
4.2 Online Revenue Models  
4.3 Canada    

5. Europe      

5.1 Online Advertising Expenditure  
5.2 United Kingdom  

6. Asian Market        

6.1 Japan      
6.2 China      

7. Growth Drivers    

8. Industry Trends  

9. Competitive landscape  

10. Company Profiles          

10.1 Google Inc.      
10.2 Yahoo Inc.        
10.3 AOL LLC  
10.4 MSN      

11. Industry Outlook          

11.1 Market Forecast
11.2 Forecast Methodology  
11.2.1 Dependent and Independent Variables      
11.2.2 Correlation Dependent and independent Variables  
11.2.3 Regression Analysis  

List of Tables

Global Advertising Market by Region (2006-11E)
US Advertising Spending & Estimates by Medium (2007-10E)
Total Online Ad Spending in US (Pure-Plays vs. Traditional Media), 2007
EU-15 Market Share by Media (2004-09)
Share of UK Internet Advertising Expenditure by Industry (H205/H207)
UK Internet Advertising by Display Format (H206/H207)
Share of UK Internet Advertising Expenditure by Display Format (2006-07)
UK Property Advertising Market by Medium (2006-07)
Online Penetration of UK Classified Advertising (2007)
China Online Ad Market Statistics (2001-11E)
Sales through E-Commerce in US (2005-07)
Top Ad Networks Comparison (March 2008)
Top Portals as % of Total US Online Ad Spend (2004-08)
Dependent and Independent Variables (2001-08)
Correlation Analysis Table
Model Summary – Coefficient of Determination
Regression Coefficients Table

List of Charts

Online Search Engine Value Chain
Global Split of Major Service Sector Share by Revenues (2007)
Global Ad Spending Growth by Medium (2006-10E)
Worldwide Internet Advertising Revenue (2001-08)
Online Advertising by Industry (2007)
Internet Advertising Expenditure by Country (2006-08)
Global Online Ad Spending (2006-07)
US Internet Advertising Spending by Format (2007)
US Internet Advertising Revenue Model (2007)
Annual Revenue for Online Ad Industry in US (2001-08)
Quarterly Revenue Comparison (Q407/Q408)
Internet Ad Revenues by Pricing Model (2004-08)
Canada - Advertising Revenue Distribution by Medium (2007)
Total Online Purchase in Canada (2002-07)
UK - Advertising Spend by Media (2007)
UK Online Advertising Expenditure & Share of Ad spend (2006-08)
UK Online Market Segments (2007)
Online Advertising Market in Japan (2002-11E)
China's Online Ads Market by Segment (2008)
Online Ads Market Segments Share in China (2001-12E)
Global Internet Users (2001-10E)
Number of Internet Users in China (2001-10E)
Global Broadband Adoption (2006-07)
Broadband Subscribers (2004-12E)
Broadband Penetration Rate by Country (2007)
US Online Social Network Ad Spending (2008-13E)
Influence of Websites in User Purchasing Decision (2007)
Worldwide E-commerce Growth & Forecast (2006-11E)
Online Advertising in Switzerland by Segments (2006)
Online Ad Spending in Switzerland (2002-06)
Internet Advertising Barriers
Global Advertising Expenditures by Medium (2010E)
US Online Ad Spending by Type (2008-12E)
US Online Video Advertising Spending (2007-13E)
Forecast of UK Internet Advertising Expenditure (2008-12)
China Online Players Market Share by Revenues (2008)
Google Revenue Comparison (2004-08)
Yahoo Revenues by Geography (2006-08)
Online Advertising Industry Forecast (2008-10E)

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Koncept Analytics, founded in 2005, works with the clients in developing an understanding of the various industries – segments and sub-segments, companies, competitors and suppliers.