CKR Interactive Expands its Mobile Recruitment Marketing Solution, ExCELLerate™

May 4, 2009 - PRLog -- CKR Interactive has just expanded ExCELLerate™, its complete, mobile recruitment marketing solution, to include mobile job Web sites, scan marketing and Bluecasting. These exciting new features bring together CKR Interactive’s recruitment advertising expertise and mJob’s cutting-edge mobile technology to enable employers to launch well-rounded, successful mobile recruiting campaigns.

The product expansion features include:
• Mobile job web sites: Chances are that the majority of employers’ career sites don’t look great on mobile devices, and prospective candidates viewing a company’s site for job opportunity information will have a tough time doing so. With ExCELLerate’s mobile job search sites, employers can guarantee that any potential candidate with a mobile Web browser can view their jobs in any of the thousands of mobile formats and easily apply to them via the employer’s applicant tracking system when they are online.
• Scan marketing: This feature brings employers’ jobs and employment brand to life with the click of a camera phone, delivering real-time content to job seekers precisely when they’re engaged with the employer and potential job opportunities.
• Bluecasting: The ultimate in proximity marketing, employers can use Bluecasting to send out customized messages to prospective candidates with Bluetooth-enabled phones. This feature is great for career fairs, college recruiting events and more.

ExCELLerate enables instant message delivery to motivated prospects who are interested in an employer’s opportunities, and makes it easier to attract both active and passive candidates. This solution is scalable for companies of all sizes and is very well suited to global companies or organizations with multiple locations.

“CKR Interactive is excited about our new partnership with mJob, as their robust mobile marketing solutions and well-rounded knowledge of the recruitment industry will further expand and strengthen our mobile recruitment marketing solution – ExCELLerate,” explains Skye Callan, Manager of Interactive Product Development. “We’re looking forward to helping our clients take advantage of this technology.  Mobile recruitment marketing will allow them to target and attract prospective candidates (both active and passive), as well as maintain ongoing communications with their pipeline of top talent, and is a great addition to any recruitment marketing plan.”

"I'm pleased that mJob will be able to assist CKR Interactive's clients with their mobile initiatives," mJob CEO Joel Cheesman said. "CKR Interactive recognized that providing their clients with the option of a mobile site ensures they remain on the cutting-edge of recruiting technology and gives their clients a leg-up in an increasingly competitive landscape. We look forward to powering these initiatives and helping their clients enjoy a productive, cost-effective mobile strategy."

For additional information on the news that is the subject of this release or further details about CKR Interactive products and services contact Lee Roberson at: 408-454-2204 or visit: www.ckrinteractive.com/excellerate.

About CKR Interactive
Founded in 2001, CKR Interactive (www.ckrinteractive.com) is a recruitment advertising agency delivering comprehensive services to today's employers. Focusing on interactive solutions, the firm's areas of expertise also include research and planning, creative development and all aspects of employment communications. With seven offices throughout the U.S. and partner agencies in the United Kingdom, Australia and India, the award-winning firm's growing list of clients represents a range of industries, including healthcare, biotech/pharma, high tech, government and hospitality/food service.

About mJob
Based in Cleveland, Ohio, mJob (mjob.com) is a boutique marketing agency focused on mobile recruiting and helping employers get the most out of their recruitment efforts. Founded by noted recruitment industry expert Joel Cheesman, mJob provides text messaging campaigns, mobile-friendly Web sites and search engine optimization solutions.

Contact: Lee Roberson
Vice President
CKR Interactive
(408) 454-2204

# # #

CKR Interactive gets you personalized recruitment advertising solutions, cutting edge innovation, award-winning creative and unparalleled customer service. We go beyond ad placement to research, recommend and develop strategies that deliver results.