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Follow on Google News |  NFC is the latest but most promising of the short range contactless payment technologies, VisiongainNear Field Communication (NFC) has changed the technological environment for the mobile communication and mobile payments. The technology has proven its potential to lead as the m-payments market in the future.
By: Visiongain Ltd. Article Source: http://www.visiongain.com/ • NFC Vs Bluetooth? • The Mobile NFC Initiative • Pay by Mobile Initiative A consistent amount of efforts have been made on the development on the NFC to increase the number of its applications, and also their scope. The technology has now started to move into commercial phase. This unique report analyses the NFC technology at three stages: the development and standardisation process that the NFC has undergone since its inception in the market; the current NFC market status - where the technology stands now including its applications and markets? - and its future growth trends - where the industry sees NFC in the next five years - you need to know this information, and this report delivers all the answers to you in one easy to read format. Although the industry currently faces some obstacles in terms of availability of the required infrastructure, i.e. NFC mobile phones, the NFC technology has time and again proven the potential for its commercial success in the industrial projects and consumer surveys. The industry now foresees big commercial rollouts globally. Are you ready for that commercial rollout? The report explores a whole of range of opportunities available to the stakeholders in the NFC ecosystem. NFC has been tested and has potential for the mass-adoption in almost all segments of m-payments such as m-ticketing, m-banking, m-commerce and m-trade. While the m-payments are projected to reach the critical mass, NFC for its compatibility with the existing infrastructure is well placed to leverage the already available m-payment technologies for its robust future growth. 2007 and 2008 have seen many developments on the NFC technology - removing developmental obstacles - identified in the trials - in its way to commercial launch and harmonising it in relation to existing contactless technologies and infrastructure. A number of related contactless technologies development institutions and bodies have developed specifications and protocols for the NFC to incorporate their solutions into the NFC ecosystem. This 100+ page report highlights these developments at two separate stages: giving an outline of the important industrial projects, trials and consumers surveys and outlining the month-wise latest developments on the NFC in the years 2008 and 2009. NFC and contactless payment ecosystem NFC is the latest but most promising of the short range contactless payment technologies. The technology particularly has huge potential for fast adaptability as an m-payment solution by the industry and consumes alike. The advantage that the NFC has over other technologies is that it "build (s) on existing communications infrastructure and user behaviour." Thus NFC has a central role on a mobile phone, it can work side-by-side with the existing contactless technologies, either as a standalone technology or in a collaborative environment, while leveraging the existing infrastructure. The technology has capability to communicate directly with different devices or indirectly i.e. in Bluetooth pairing. The technology relates to • contactless cards • SIM-based solutions • Bluetooth-led communication • Felica • IrDA standards • NFC mobile phones • RFID • Contactless readers, writers, tags and coupons • mobile based payment solutions • mWallet • Single Wireless Protocol etc Any latest news? The UK banking group Barclays in January 2009 announced plans to replace its entire fleet of debit cards with new ones featuring NFC contactless- Why you should buy this report This 100+ page NFC report is: • An analysis of different m-payment technologies and the technological environment in which they work • A detail analysis of the NFC technology - how it works, NFC ecosystem and discussions on the technology related topics • The report analyses how the technology works on mobile phone, NFC mobile ecosystem, building of the NFC mobile ecosystem and opportunities available to different stakeholders • It covers potential applications and markets of the NFC technology • It analyses the NFC case as an m-payment solution and potential sectors of the NFC application in the m-payments market • It is an analysis of the development, standardisation that has taken place on NFC since its inception, available protocols and standards, for example. It also discusses the issues such as security and threats related to the NFC use. • The report covers the important NFC industrial projects, trials and consumers surveys conducted over past few years • It highlights the latest developments that have taken place on NFC in the last couple of years. • Opinions, views and quotes from leading figures from the industry • Conclusion and forecast of the NFC applications and markets including future growth trends Who should buy this report? Directors, VP and Senior managers at business such as: Mobile/ Cellular carriers and operators Banks and credit card companies Financial services providers Handset manufacturers Manufacturers of SIM related services Mobile handset security providers M-ticketing providers Brands looking to tap into the mobile audience Public and private transport agencies Manufacturers of NFC allied services i.e. readers, writers and tags Companies Listed AirTag Assa Abloy Group ALcatel-Lucent Atlanta Philips Arena AT&T Atlanta Spirit Barclays Bouygues Telecom BKM-Interbank Card Center Bellid Bankalararasi Kart Merkezi Bern Bell Mobility Blaze Mobile BuleSky Positioning BBC Books Etc Bay Area Rapid Transit BBVA Banco do Brasil Col. Crown Computing Citigroup Chop'd, Coffee Republic Chase Bank Chinatrust Commercial Bank Commonealth Bank Computer Cab Collis Cingular Wireless Cellular South Wireless Companhia Brasileira de Meios de Pagamento Cal in Israel Cornèr Bank, Switzerland DnB Nor Dolby Laboratories Ergosum Project European Payment Council European Union Edgar, Dunn & Company ECMA Emirates NBD EAT European Telecommunications Standards Institute Etisalat FIME Frankfurt Rhein-Main Gemalto GSMA Giesecke & Devrient Garanti Bank Hypercom Corporation Hitachi Hyundai Card Huishang Bank Infrared Data Association INSIDE CONTACTLESS Innovision IW Bank,Italy ING Japan Ministry of Internal Affairs and Communications JCB Krispy Kreme Korea Smart Card Company Korea Telecom Freetel KB Card Littleton LEGIC Identsystems Ltd LG Card LLC MasterCard Monitise Group Mobile Money Ventures LCC Maxis Communications Mobile Distillery Massachusetts Institute of Technology Maxis Communications Multimedia Solutions McDonald's Contact Details Visiongain ltd. 4th Floor, BSG House, 226 236 City Road, London EC1V 2QY United Kingdom Telephone: +44 (0) 20 7336 6100 Fax: +44 (0) 20 7549 9930 info@visiongainglobal.com Or Visit at: http://www.visiongain.com/ Or http://www.visiongain.com Or Contact Person Suvitha Damodaran suvitha.damodaran@ Direct Line: +44 (0)20 7549 9946 +44 (0)20 7336 6100 # # # Visiongain is an independent business information provider for the Telecoms, Pharmaceutical and Defence industries. 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