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Follow on Google News | Apple's iPhone & Mobile Report describe the market across the mobile board,i.e devices,content &...Apple has some way to go before rivalling the overall market share of longer established competitors in the handsets business,those firms like Nokia,Sony & RIM,are understandably concerned about the iPhone becoming a key driver in mobile data uptake.
By: Visiongain Ltd. Article Source: http://www.visiongain.com/ Having long harboured ambitions to enter the mobile space, Apple has blazed a convincing trail through the market across the mobile board, i.e. devices, content and services. After upgrading the iPhone's network connectivity fom EDGE to 3.5G in 2008, Apple has witnessed the iPhone becoming a cultural near-phenomenon, and managed to maintain a delicate balance for its AppStore and iTunes offerings on the device via partner mobile operators' networks. Due to its success in producing a compelling user interface ideal for browsing and multimedia use, operators such as AT&T, Telefonica-O2 and T-Mobile have benefited from increased data traffic from their iPhone-bundled subscriptions, but their role in the iPhone value chain has effectively been confined to the bit-pipe provider. Without any influence on content and services while giving away a share of those data revenues, this was one of many reasons why other operators opted not to subsidise Apple's handsets. This latter stance on the part of Apple may be giving way to greater flexibility of terms as the firm navigates its way through a period of economic turbulence, like virtually the entire digital multimedia industry. In 2008, Apple was reprimanded by the UK advertising standards watchdog for misleading consumers over the iPhone's mobile browsing capability, by claiming the mobile-optimised Safari browser can open all web pages, when in fact the device does not support AJAX and plug-ins such as Flash Lite. How will these issues shape its position in and the evolution of the mobile multimedia industry? Will this open up greater opportunities for a wider number of players? The market is also witnessing the entry of the competing Google-sponsored open-source Android platform with its own app store, while Symbian will become open source, having been taken over by Nokia. The market-leading Finnish-based manufacturer is also expanding its user interface, music and app store offerings in an attempt to compete in content, while staving off the threat to its core device business. The digital commercial landscape is becoming more fractured with competitive activity increasing, indicating a proliferation in opportunities for players across the value chain. Can you afford to miss out on any such opportunities? In terms of mobile devices and content, Apple's process of growth and product leadership has taken place in a relatively short time frame, but this report will show how rivals can compete given the current composition of the mobile value chain, with pressure on margins intensifying. You may be looking to work with or compete against this considerable market protagonist of the global digital multimedia business. Read this report and find out why and how Apple has succeeded in establishing a nascent but quickly growing market presence and extending its reputation for innovation, style and quality into those above fields. This report will enlighten you on ways to collaborate with or compete against this corporate symbol of the digital multimedia age. Why you need to order this report today: • Brands/Marketers- • Mobile Operators-Learn what role there is for mobile operators in the expanding market of high end handsets and smartphones and what strategies are best employed in this area. • Mobile handset vendors-Discover what mobile subscribers will want from their handsets and what the iPhone and its competitors are providing to the mobile market. Learn about opportunities in this market and how these can be best utilised. • Mobile content providers-Discover what opportunities exist in the development of the mobile web and content from the iPhone and other high end mobile handset providers. Who needs to read this report? Directors, VP and Senior managers in: • Mobile/Cellular carriers and operators • Mobile handset manufacturers • Mobile music providers • Mobile music brands/marketers • Mobile web content players Companies Listed 3 (Hutchinson) ABC AdMob Advertising Standards Authority Airtel Amazon Android AOL Apple Corps Apple Inc ASUS AT&T BBC Beeline BlackBerry Canalys CBS Cellular News China Mobile Claro Comcel Comscore Copyright Royalty Board CTI Movil Dolby EMT ERA Ericsson European Union Featured Artists Coalition Fido Formula 1 FOX GetJar Globe Goo Music GSA GSM Trade Body HTC LG Linux LMT Macworld McLaren MediaSync Megafon Microsoft mobilePeople Mobinil Multimap MORA.jp Motorola Movistar MTS Napster NBC Netcom NEOWING.co.jp Nielsen Mobile Nokia NVIDIA O2 Omnitel Optimus Optus Orange Packet Video Porta Prada Psion Qik Rhythm NewMedia RIM Rogers Samsung Singtel Skype Softbank Sonera Sony Sony BMG Music Sony Ericsson Swisscom Symbian Telcel Telstra The Carphone warehouse The NPD Group Time Magazine TIM SAE TMC T-Mobile Turkcell Ufone US Department of Justice UTAMAP.com UTANET.com Verizon Wireless VIVO VODACOM Vodafone Vox Mobile Yahoo! YouTube Company Contact Visiongain ltd. 4th Floor, BSG House, 226 236 City Road, London EC1V 2QY United Kingdom Telephone: +44 (0) 20 7336 6100 Fax: +44 (0) 20 7549 9930 info@visiongainglobal.com Or Visit at: http://www.visiongain.com/ Or http://www.visiongain.com Contact Person Suvitha Damodaran suvitha.damodaran@ Direct Line: +44 (0)20 7549 9946 +44 (0)20 7336 6100 # # # Visiongain is an independent business information provider for the Telecoms, Pharmaceutical and Defence industries. We organise conferences, publish reports and newsletters, and provide consultancy services. End
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