ABS and FX Group Team Up to Expand Service Portfolio

Advanced Broadcast Solutions (ABS) today announced it has joined forces with the FX Group
 
March 12, 2009 - PRLog -- SEATTLE, WA – Premier systems integration firm Advanced Broadcast Solutions (ABS) today announced it has joined forces with the FX Group—a lighting, set design, and graphics company based in the Orlando, Fla. area—to cross promote and expand each other’s complementary portfolio of services to broadcast customers.  

With many Emmy and PROMAX BDA awards to its credit, FX Group specializes in custom set design and construction, set remodeling, and lighting design and integration services for news, sports, weather, Webcasts, and other live broadcasts.  As part of their turnkey services, they design and integrate live motion graphics and on-set media displays—such as rear projection, plasma monitors, and video walls—in a manner consistent with the station’s channel branding.  

“With today’s increasingly discriminating TV audience, broadcasters feel compelled to enhance the look of their live shows with visually striking sets, dramatic lighting effects, and splashy electronic displays–especially if they’re migrating to 16:9 SDTV or HDTV production,” said Mark Siegel, president of ABS.

“To meet our customer’s growing aesthetic and technical expectations for lighting and sets, we are now leveraging the FX Group’s craftsmanship, design experience, and creative energy as part of our broad-based systems integration efforts,” Siegel continued.  “While set designers and systems integrators don’t typically join forces, we believe that this innovative association will align our complementary core competencies to the benefit of our respective broadcast customers.”

The FX Group recently provided The Golf Channel, in Orlando, Fla., with set design and lighting packages for two studios used to produce “The Sprint Post Game Show” and “The Approach” respectively.  The company’s client roster includes dozens of call letter stations and broadcast networks and groups, such as Meredith Broadcasting, based in Des Moines, Iowa.  FX Group also offers lighting programs that recommend and implement “green” technology for cost and energy savings, as well as an analysis of the expected return on investment.

“At FX Group, our approach is to listen carefully to customers, and then design and build dynamic sets and lighting that express their creative vision while achieving their financial and operating goals,” said Kathy Mosher-Boule, vice president, FX Group.  “We’re excited about the opportunity to provide ABS’ customers with set and lighting design services and to introduce ABS to our customers in need of their broader systems integration services.”

About FX Group:

In addition to lighting design and lighting systems integration, FX Group is an award-winning set design company worldwide for the entertainment and experiential marketing industries.  Its clients range from television, corporate meetings and trade shows, to museums, theaters and theme parks with clients throughout the US as well as internationally.  Headquartered in the Orlando area, FX is unique in that its design studio and fabrication facility are located under one roof, yielding cost and logistics efficiencies no other company can offer.  In addition, FX operates sales offices in Dallas, Texas and Huntsville, Alabama.

For more information, please contact Kathy Mosher-Boule’ at kboule@fxgroup.tv or by calling 407-573-0527; or visit the company’s website at http://www.fxgrouponline.com.

About Advanced Broadcast Solutions:

Based in Kent, WA, Advanced Broadcast Solutions (ABS) specializes in personalized broadcast services such as consulting, project budgeting, workflow analysis, feasibility studies, project management, system and architectural design and engineering, equipment specifying, procurement and installation, maintenance support and training. ABS boasts a technical staff with over a century of practical experience in television operations, automation, traffic implementation, multiple program stream management and signal distribution by fiber, microwave and satellite. ABS clients include: Fisher Communications, Real Networks, Cisco Systems, and Microsoft Studios.  

For more information about ABS, call 206-870-0244 or visit our web site at www.advancedbroadcastsolutions.com.

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Pipeline Communications is a full service public relations agency, serving clients in the high-technology sector for a variety of markets. The firm is based in Montclair, New Jersey and has been in business since 1995.
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