New Mobile Gaming Developer Sets Up Shop

March 5, 2009 - PRLog -- Genius Factor’s first title will be available on iTunes and the Apple App Store this spring.  “It’s a fun puzzle game with a unique twist only possible on the iPhone and iPod Touch” indicates Cory Yip, Creative Director.  “These mobile devices make great gaming platforms, which really surprises some people” he adds.

“In light of recent news for our industry, with serious layoffs, delays, and cutbacks at several major studios, some people wonder why we have chosen to launch now,” says Genius Factor’s president, Ted Nugent.  “We recognized that several factors are combining, however, to make now the perfect time.  We’re a small and nimble group, allowing us to react quickly to obstacles and opportunities in these challenging times.  More importantly, however, we saw a real gap in the market for engaging, professionally-built casual games.”

The Genius Factor Games team is composed of industry veterans from some of the top studios in Vancouver and California.   “That’s another reason we’re excited to launch the company at this time,” Nugent says.  “The talent pool right now is incredible.  Here we have people who revolutionized some of the most popular video games of the last two decades working side by side, pioneering a whole new field of casual entertainment.”

A new Web site at www.GeniusFactorGames.com has been launched to support the company and the announcement of their first title.  It will feature an industry blog to keep tabs on video games, mobile devices, the game development process, and other news and opinions.

Focusing on a pick up and play, two minute gaming experience, Genius Factor plans to release a series of on-the-go titles throughout 2009.

For more details, please visit the Genius Factor Web site or contact Ted Nugent, President, at nuge@geniusfactorgames.com

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Genius Factor Games is a video game developer focused on redefining the standard for making creative, mobile entertainment.