Barkwheats Dog Products Found Efficient Workflow in Mac CRM

Feb. 18, 2009 - PRLog -- Ntractive, the company that created Elements SBM, the cloud computing Mac CRM solution designed for small to medium sized businesses, is pleased to announce that Barkwheats of Stockton Springs, Maine is using Elements SBM as its CRM and business management application.

Chris Roberts, co-owner of Barkwheats began using Elements SBM in November 2008. Before selecting Elements SBM, Roberts used more than 15 different CRM solutions, none of which had the efficiency, work flow and focus on fostering customer relationships that Elements SBM offered. "My biggest challenge was finding software with a logical work flow. From the start, we could see that Elements SBM fit the bill," remarked Roberts.

Barkwheats creates, produces and markets grain-free dog biscuits using ingredients locally produced in Northern New England. Not only does the company work to help sustain small scale farming, they also offer a treat to dogs that is holistic in nature and beneficial to both the dog and the Earth. Over the past year, the company is grown very rapidly. Today Barkwheats' products are featured in numerous retail outlets throughout the United States. The company has also picked up a great deal of media attention from national magazines and local radio and television.

Before finding Elements SBM, Barkwheats used MarketCirlce's Daylite and an accounting package along with a Apple's Mail, iCal and Address Book. "The more pieces to the puzzle, the greater the chances are for something to go wrong," said Roberts. The company needed a complete CRM solution. Today, Barkwheats uses Elements SBM to manage its inventory and customer records. It also creates receipts and processes credit cards using the system.

In the near future, Barkwheats plans to reach 400 retail outlets nationwide. The company also plans to expand its operations to different areas of the country, with each location sourcing ingredients and distributing the products regionally.

To read this case study, see: http://www.ntractive.com/site/casestudies/.

About Barkwheats Dog Products
Barkwheats™ are all natural, hand-crafted buckwheat dog biscuits made from nearly 100% Maine-sourced ingredients, with packaging that is 100% recycled and compostable. Barkwheats was founded in Stockton Springs, Maine in 2007. More information can be found at http://www.barkwheats.com.

About Ntractive, LLC
Ntractive is a software development company that has developed a new and unique method of application development that was referred to by a senior executive at Apple Inc. as the future of software development. Ntractives new platform, the Hybrid Web App, combines the best features of desktop software with the most powerful functions of web applications for unprecedented ease of use, expanded functionality and increased availability as an internet based, or cloud computing, solution. The company's first product, Elements SBM 1.0, was built using this unique Hybrid technology. Elements SBM is a customer relationship management (CRM) solution designed to automate, organize, and improve business processes for small-to-medium (SME) enterprises using Mac OS X. For more information visit http://www.ntractive.com.

© 2006-2008 Ntractive, the Ntractive logo, Elements SBM, and the Elements SBM logo are trademarks of Ntractive, LLC. Other company and product names may be trademarks of their respective owners.

# # #

Ntractive is a software development company that has, over the past four years, developed a new and unique method of application development that was referred to by a senior executive at Apple Inc. as “the future of software development.”