Less Can Be More When It Comes To Marketing!

Spending significant sums of money on marketing does not always translate into great return on investment. Often the least expensive is the most powerful and provides the best ROI.
By: Paul Schumacher
 
Jan. 22, 2009 - PRLog -- Chances are your favorite pen was a gift. Whether received for a special occasion from a close friend or loved one or given to you from a business connection, most pens on your desk were likely gifts.  In fact, if you ask 10 people, nearly 60% of them will tell you that their favorite pen is one received as an advertising promotion – and they’ll be able to tell you from whom they received it! Writing instruments – pens, pencils, markers are the most popular imprinted item right after number one: apparel or wearables.

One study has shown that the average pen has eight different owners! Pens get misplaced and they are shared with other people.

So, the pen is mightier than the sword when it comes to advertising, but how can your organization use pens effectively?

•   Imprinted pens for hand outs in your place of business. Make them available to your customers and clients. They’ll appreciate the free gift and take it with them. (People don’t throw pens away!)
•   Imprinted pens for your staff and yourself. Keep an accessible supply around your office. Your office should never be without a pen.
•   Imprinted pens make great business cards. They become a unique way to promote your company to friends, colleagues, business acquaintances, and others.
•   Imprinted pens are great for trade fairs, conventions, and conferences. People will keep them on their desk. They will always be reminded of your company and others will see (and possibly use) that pen!
•   Imprinted pens given to family and friends often find their way into the hands of potential clients.
•   Leave imprinted pens at places that people frequent like banks, restaurants,  and other public places where people might use a pen. (This covert advertising operation has landed many companies additional business.)

Everyone loves to get free things that are useful. Imprinted pens fit that mold.

The Ad Quest Promotions team (http://www.adquestinc.com) can assist you today in finding just the right pen or other promotional product to help your organization "Get Remembered!"

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Assisting your efforts to motivate, celebrate, communicate and stimulate employees, clients and your community. Providing advertising promotional products for all types of business and non-profit organizations. We're here to help you "Get Remembered!"
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Source:Paul Schumacher
Email:***@adquestinc.com Email Verified
Zip:54235
Tags:Promotional Advertising, Marketing, Pens, Roi, Conferences, Conventions
Industry:Marketing, Advertising, Business
Location:Sturgeon Bay - Wisconsin - United States
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