Approach Communications Bags Silvex Images Account

Dec. 9, 2008 - PRLog -- New Delhi:      Approach Communications, leading public relations and rural communications firm which is being headed by Sonu Tyagi, has bagged the entire gamut of corporate communications and media relations activities account of Jaipur  based  Jewellery exporter  Silvex Images account which is launching its brand
‘ Arvino’ in the domesic market.  Company is already having presence in US, UK and China through its own offices and this is first time company has launched its designer jewellery in Indian market.

Silvex Images has a turnover of around 40 crores through its international operations. Company has already started retail outlets for ‘ Arvino’ in Jaipur and Ahmedabad and planning to start other three in two months. Over 6 months, company will start 20 outlets all over India. Apart from the 360 degree branding exercise, company will also employ in film advertising and other below the line promotion tools.


Now Approach Communications will handle the entire PR, media relations and Image Management strategy and other branding initiatives for Silvex Images and its Arvino brand of jewellery. Approach Communications is a Delhi based PR and Marketing Communications agency with offices in Mumbai, Lucknow and Jaipur. .

.Accroding to Mr.Arvind , Director, ‘ Silvex Images’ and the designer behind Arvino, ‘ We were looking for a   PR and communications  agency which is most suitable for us in terms of generating awareness,, credibility of our product  as well as image building of the organization. The presentation made by Approach Communications was in line with our communication approach.  So we decided to go with Approach Communications.”

Commenting on the win, Sonu Tyagi, Director, said “as we have already worked on few life style brands before and enjoy a very good network in life style media, film and celebrity world, we will add very good value through our expertise to Silvex Images through our media relations and film marketing expertise and hence we are very excited about this win. The communications strategy has been devised for the launch activities and specific PR exercise will be done for image building of the company.




Approach Communications, which is just in 4 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others. The company is already having a division for Healthcare PR and Communications services and starting a new domain for Celebrity management and engagement services in India.

Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full fledged operations in Celebrity Management and Below the Line Promotions services as well.

Contact for More Info:
Sonu Tyagi at   Approach Communications
9212446210                
Email: approachpr@gmail.com
Visit us at   www.approachcom.com

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Approach Communications is India's Leading PR and Marketing Communications agency offering Image Management, media relations, events, pr, editorial coverage, promotions and marketing communications solutions all over India.