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Follow on Google News | Fort Worth's Marketing Twins Attend Ad Club Luncheon on Chick-fil-A Cow Campaign1429 Creative owners attended the Ad Club of Fort Worth's lunch held at Joe T. Garcia's near the Historic Stockyards to get the scoop on the “Eat Mor Chikin” cow campaign as told by Greg Ingram, Chick-fil-A’s “Chief Cow Advocate.”
Greg Ingram, Chick-fil-A's "Chief Cow Advocate", spoke about the now-famous advertising campaign for Chick-fil-A. Ingram discuss how and why Chick-fil-A, a company who sells chicken sandwiches get into the “cow business.” Ingram also gave some behind-the-scene stories on how the campaign evolved and was modified over the 13 years the campaign has succesfully run. "It was a great presentation about a funny and creative campaign that so many of us have come to love," said Donny. "It's always interesting from a marketing standpoint to hear how a corporation came up with such a creative concept through the use of their advertising and marketing resources. I think Randy and I both enjoyed being there today." # # # ABOUT THE MARKETING TWINS: The Marketing Twins are Randy & Donny Vaughn, identical twin brothers and marketing coaches at 1429 Creative, a faith-based creative team in Fort Worth, Texas. End
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