Fort Worth Duct Tape Marketing Consultant Optimizes Small Business Marketing Program

Oct. 23, 2010 - PRLog -- Fort Worth-Dallas' only Duct Tape Marketing certified consultant, Randy Vaughn, recently attended the annual conference of the internationally-recognized Duct Tape Marketing coaching network.  Over 30 coaches from throughout the United States, Canada, and one from Columbia met together for a 3-day intensive conference in Kansas City focused on optimizing how small businesses can improve their marketing program.

"This is not your typical conference where ideas get put on a shelf," said Vaughn.  "The topics are extremely practical to help me deliver the highest level of marketing consulting to our clients in small business as well as non-profit sectors."

Coaches were introduced to strategic partnership relationships with other small business vendors such as:

- Constant Contact (email marketing)
- Pixability (video as a selling strategy)
- Palo Alto (Marketing Plan Pro)
- HubShout (SEO)

Duct Tape Marketing is popular with small businesses for being a simple, effective and affordable small business marketing program.  "Most every small business owner is great at their trade or skill.  They are a great mechanic, experienced dentist, or a dynamic fitness instructor," continued Vaughn.  "But marketing remains a struggle for most of them and Duct Tape Marketing is ideal because it's based first on marketing strategy, not just tactics."

Vaughn was accepted in the exclusive group of Duct Tape Marketing coaches in December 2007 as an authorized DTM coach.  At the gathering of coaches, Vaughn was announced as a "Certified Coach".  John Jantsch, founder of Duct Tape Marketing, made the announcement indicating that "Randy has completed a number of rigorous requirements and has shown excellence in his marketing field."

Randy and Donny Vaughn, working as the Marketing Twins, provide small business consulting and marketing counsel to non-profit organizations.

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Randy & Donny Vaughn, the Marketing Twins, are identical twin brothers and faith-based marketing consultants in Fort Worth, Texas.