A Jolly Bee For the Children

Oct. 20, 2008 - PRLog -- Fast-food restaurants are getting more and more popular these days, especially around the kids. In the Philippines, there is only one brand of fast-food restaurant that’s very popular around the younger generation. That is “Langhap Sarap” Jollibee Food Corporation.


Now why it is that Jollibee Food Corporation is targeted towards the young ones? Well, this all started when they thought about Jollibee Food Corporation main mascot, Jollibee.


This all began when Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor at Cubao in 1975 with Jolibe as the original name. It was in the late 1970s that Tony Tan Caktiong and his brothers and sisters engaged the services of a management consultant in the person of Manuel C. Lumba. Lumba then shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be exploited.


Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the "y" to an "i". Lumba next created the product name "Yumburger" as well as the name "Chickenjoy". The Jollibee mascot was conceptualized by Lumba inspired by local and foreign children's books.


This made way for many commercials and ads by Jollibee Food Corporation pointing entirely on the happiness of the children, which made Jollibee Food Corporation more popular than ever. But it’s not only targeted on children, but also among the grown-ups.


Today, Jollibee Food Corporation is currently the biggest fast-food restaurant in the Philippines. Jollibee Food Corporation also extends its popularity on among of the biggest countries such as the United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei. As of February, 2008, Jollibee Food Corporation has 1,385 stores in the Philippines namely, Jollibee which has 625 stores, Chowking which has 376 stores, Greenwich Pizza which has 237 stores, Red Ribbon Bakeshop which has 192 stores, Délifrance which has 27 stores and Tio Pepe which has 2 stores. It had 186 stores overseas.


Now every Jollibee Food Corporation has their own delivery services, but if you’re a Filipino working abroad and wanted to send some Jollibee food products to your loved ones back home? Then Express Regalo can provide you with the right services that you need.


That’s about it, so if you want to learn more about Jollibee products, visit www.expressregalo.com.

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Christine Layug writes articles for http://www.expressregalo.com Philippine Online Shopping Site,Express Regalo.