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Follow on Google News | Indian Software Developer Breaking into JapanSmartData Enterprises was founded in Silicon Valley, California, USA in 1996 by current president Dr. Sanjai TIWARI. Today, the company has a staff of 300 in offices in the US and India providing offshore software development services.
By: smartdata “During the early days, our first clients were basically startup CEOs whom I had known personally from consulting,” Despite facing stiff competition from hundreds of small software houses in India, as well as new competition in emerging software countries like Russia and Vietnam, smartData has continued to grow. In the beginning, however, it wasn’t always easy. “Initially, the biggest hurdle was attracting good employees given that we started small. However, I was able to convince a friend from my Stanford University days to help set up the initial operations,” That growth is all the more impressive considering the company has chosen to rely on personal networking and personal references to attract clients, rather than spending on advertising to market itself. “Given the power of global communications, now we have clients in far away Israel, Greece and the Caribbean, who have visited our offices in India,” Sanjai says. “We would never have dreamt of reaching them through traditional advertising and marketing. Our outreach in the past couple of years has even surprised me.” To date, smartData’s clients have been mainly small to medium size businesses in real-estate, healthcare, e-commerce and IT services based in the US and Europe, but now the company is expanding into Japan. And smartData’s approach to promotion seems ideally suited to the country. “Our marketing has primarily been through personal networking and client references in the past. We would like to keep it as such for the next couple of years while we try to establish a foothold in the Japanese market,” Sanjai says. “Unlike in the US, I think one needs to have a stronger personal connection and cultural understanding to gain credibility in this market.” smartData Enterprises Inc. www.smartdatainc.com/ # # # Expertise in Customized Application Development, Software Testing, Designing, Technical Writing. Microsoft Gold partners and an ISO 9001:2000 compliant Outsourcing Software Development company -India www.smartdatainc.net info@smartdatainc.net End
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